Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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57 results in Reports

  • Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 206
    • Rating:
  • For CIO Professionals

    Report:New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

    • Downloads: 711
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Customers Weigh In On Best Practices And Key Success Factors

    Forrester's Interviews With 68 Reference Customers Highlight Changes In A Rapidly Maturing Marketplace

    Although customers remain highly satisfied with their applications outsourcing (AO) suppliers, they still struggle with a common set of service provider delivery challenges. These include the ability...

    • Downloads: 224
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Supplier Partnership Assessment Model

    Forrester's supplier partnership assessment model consists of five important qualities for evaluating suppliers (trust, innovation, customer centricity, preferred customer, and long-term prospects)...

    • Downloads: 31
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance Management: The Services Sourcing Playbook

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 634
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:US Employment Visas For Foreign Technology Workers: What You Need To Know

    Sourcing and vendor management (SVM) professionals should read this report to understand the current visa discourse relative to IT outsourcing and thus limit their exposure to visa risk. In our...

    • Downloads: 101
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Management Tactics For The Changing Services Ecosystem

    The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...

    • Downloads: 537
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Overcoming The Key Obstacles In Managed Outcome Engagements

    Interest in managed service models and outcome-driven engagements continues to be a significant priority for buyers of IT services. A primary driver for the transition from traditional sourcing...

    • Downloads: 392
  • For Sourcing & Vendor Management Professionals

    Report:Find Out How Risky Your Suppliers Are: Introducing The Vendor Viability Index

    This Report Is The First In A Series On Vendor Viability

    Today, third-party spend accounts for more than 70% of the total budget — everything except personnel costs. Sourcing and vendor management (SVM) professionals must make sure that they spend...

    • Downloads: 449
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Three Trends That Will Influence Your 2014 Outsourcing Plans

    Outsourcers Are Aiming To Be Partners Rather Than Suppliers, And SVM Professionals Need To Adjust

    As enterprises enter the second half of this decade, we will witness a shift in the role external vendors will play in helping clients meet their business objectives. Technology initiatives focused...

    • Downloads: 179
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Services Transitioning Review Checklist

    In today's highly mature outsourcing market, many customers have already outsourced, resulting in fewer pure greenfield opportunities — transitioning between suppliers is increasingly a vector...

    • Downloads: 25
  • For Sourcing & Vendor Management Professionals

    Report:Inquiry Spotlight: Vendor Management, H2 2010 To H1 2011

    Tools Will Be Critical To Maturing And Expanding Vendor Management

    Forrester fielded 85 formal client inquiries on the topic of vendor management and the development of the vendor management office (VMO) over the past 12 months. These inquiries come from a variety...

    • Downloads: 315
  • For Sourcing & Vendor Management Professionals

    Report:Understanding Software Options For Managing Vendor Risk

    Not All Supplier Risk Software Manages The Same Kinds Of Risk

    Most firms want to manage vendor-related risk better. Yet, Forrester finds that firms view vendor risk differently — some consider only the risk that a vendor fails to deliver against a...

    • Downloads: 195
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Use Service-Level Credits And Incentives To Manage The Value In Outsourcing Relationships

    Service-level credits and incentive models are important tools to help outsourcing clients increase business alignment and enforce service-level achievement. Although we speak with many clients who...

    • Downloads: 430
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: How Merck Cut Costs And Improved Value By Investing In Vendor Management

    Very few IT organizations have complete control over the corporatewide IT investments that are spent with external services providers. In Forrester's Forrsights Budget And Priorities Tracker Survey,...

    • Downloads: 482
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Development Vendor Maturity Assessment

    As every organization struggles to get products and services to market faster, more effectively, and with better quality, many traditional development practices are giving way to models that are...

    • Downloads: 25
  • For Sourcing & Vendor Management Professionals

    Report:Get Better Software Deals By Aligning Your Sourcing Strategy And Commercial Approach

    Executive Overview: The Strategic Software Sourcing Playbook

    This report outlines how sourcing and vendor management (SVM) executives can implement Forrester's strategic software sourcing model. Our research has shown us that transactional procurement is...

    • Downloads: 389
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Prepare Your Services Sourcing For Future Success

    Landscape: The Services Sourcing Playbook

    The way you source IT services is undergoing a revolution. The fundamental business requirements related to globalization — constant cost pressure paired with uncertain future market conditions...

    • Downloads: 269
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Creating Supplier Risk Treatment Plans

    Treatment Plans Answer The Question, "What Would We Do If The Risk We Fear Actually Happens?"

    Most large companies are aware that they need to understand supplier risk. But too often, they spend their time and effort assessing and tracking risk, without any clear plans for what to do if a...

    • Downloads: 104
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Risk And Performance Management Software: The Criteria To Look For In A System

    In a climate of increased regulation and greater economic, political, and environmental risk, savvy sourcing professionals are investing in supplier risk and performance management (SRPM) software to...

    • Downloads: 574
  • For Sourcing & Vendor Management Professionals

    Report:Using Life-Cycle Governance To Create An Agile IT Portfolio

    Most smart sourcing professionals know that making smart sourcing decisions can result in a significant competitive advantage for their business. Yet in the face of rapid tech market changes,...

    • Downloads: 526
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices For Continuous Improvement In Outsourcing

    Continuous Improvement: The Services Sourcing Playbook

    Many outsourcing relationships don't evolve much because they are lacking continuous improvement (CI), one of the important elements in outsourcing contracts. IT organizations want to keep their...

    • Downloads: 283
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Brief: The Ukraine Situation And The Importance Of Supplier Risk Management

    Operationalizing Vendor-Related Risk Management Helps Companies Deal Better With Threats Like Geopolitical Risk

    Too often companies look on helplessly as factors outside their control affect suppliers' — and hence their own — ability to deliver work. Even though most firms talk about managing...

    • Downloads: 51
  • For Sourcing & Vendor Management Professionals

    Report:Align IT Services Metrics With Relationship Goals

    There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

    • Downloads: 714
  • For Sourcing & Vendor Management Professionals

    Report:The Changing Outsourcing Environment Requires New Governance Strategies

    Conventional wisdom says that customers should never skimp on outsourcing governance, but what does this simple admonition mean in practice? Far too many companies expect a higher level of service...

    • Downloads: 804