Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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52 results in Reports

  • Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance Management: The Services Sourcing Playbook

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 656
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Management Tactics For The Changing Services Ecosystem

    The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...

    • Downloads: 551
  • For Sourcing & Vendor Management Professionals

    Report:Align IT Services Metrics With Relationship Goals

    There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

    • Downloads: 743
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Supplier Partnership Assessment Model

    Forrester's supplier partnership assessment model consists of five important qualities for evaluating suppliers (trust, innovation, customer centricity, preferred customer, and long-term prospects)...

    • Downloads: 38
  • For Sourcing & Vendor Management Professionals

    Report:SaaS Vendor Management Tools Gain Relevance

    New Solutions Help Sourcing Professionals Understand The Full Value Of SaaS

    With software-as-a-service (SaaS) spend on the rise and firms expanding SaaS usage across broader populations of users, many Forrester clients say they are centralizing procurement and vendor...

    • Downloads: 465
  • For Sourcing & Vendor Management Professionals

    Report:Maximize Value With IT Services Contractual Terms

    A contract is the foundation of any outsourcing relationship. It describes all aspects of the engagement, including the scope of work to be performed, the obligations of all participating parties,...

    • Downloads: 572
  • For Sourcing & Vendor Management Professionals

    Report:Vendor Governance Becomes Critical In The Transition To A Software-Is-The-Brand World

    Findings From 33 Software PDS Customer Interviews

    The software product development services (PDS) market continues to transform and evolve as software plays an ever-increasing role in companies' interactions with their customers. Non-technology...

    • Downloads: 84
  • For Sourcing & Vendor Management Professionals

    Report:Tiers Are Not Enough

    One Software Supplier Classification System Is Insufficient To Drive Both Sourcing Strategy And Operational Monitoring

    Inadequate tiering of your software suppliers can cause you many problems: It can make it harder to know where to focus your vendor management resources and difficult to differentiate between...

    • Downloads: 265
  • For Sourcing & Vendor Management Professionals

    Report:The Evolution Of India-Centric Management Consulting

    When Forrester published its first Indian vendor consulting Wave™ in 2005, Indian vendors were just starting their journey into management consulting. At the time, none of these vendors could...

    • Downloads: 378
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 249
  • For Sourcing & Vendor Management Professionals

    Report:Getting The Most Out Of Your Midsized Offshore Supplier

    A Survey Of Select Client References Reveals Key Governance Imperatives To Optimize Your Engagements With Smaller Providers

    Forrester's earlier report, "The Changing Value Proposition For Midsized Outsourcers" establishes how midsized outsourcing vendors may become increasingly relevant in a marketplace where clients...

    • Downloads: 132
  • For Sourcing & Vendor Management Professionals

    Report:Find Out How Risky Your Suppliers Are: Introducing The Vendor Viability Index

    This Report Is The First In A Series On Vendor Viability

    Today, third-party spend accounts for more than 70% of the total budget — everything except personnel costs. Sourcing and vendor management (SVM) professionals must make sure that they spend...

    • Downloads: 476
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Successfully Across Multiple Models

    A New Requirement In The Age Of The Customer

    The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

    • Downloads: 181
  • For Sourcing & Vendor Management Professionals

    Report:Prepare Your Services Sourcing For Future Success

    Landscape: The Services Sourcing Playbook

    The way you source IT services is undergoing a revolution. The fundamental business requirements related to globalization — constant cost pressure paired with uncertain future market conditions...

    • Downloads: 294
  • For Sourcing & Vendor Management Professionals

    Report:Align Your Commercial Approach With Your Software Category Sourcing Strategy

    Vision: The Strategic Software Sourcing Playbook

    This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...

    • Downloads: 253
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Customers Weigh In On Best Practices And Key Success Factors

    Forrester's Interviews With 68 Reference Customers Highlight Changes In A Rapidly Maturing Marketplace

    Although customers remain highly satisfied with their applications outsourcing (AO) suppliers, they still struggle with a common set of service provider delivery challenges. These include the ability...

    • Downloads: 259
  • For Security & Risk Professionals

    Report:Stop Ignoring Third-Party Risk

    Practical Steps To Start Uncovering And Treating The Hidden Risks In Third-Party Relationships

    The growing reliance on third-party providers is an increasingly uncomfortable trend for security and risk professionals. Financial pressures and efficient delivery models create great incentives for...

    • Downloads: 537
  • For eBusiness & Channel Strategy Professionals

    Report:Delivering An Effective Technology Infrastructure For Global B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey — you need a good map, a proper guide, and the right tools. However,...

    • Downloads: 301
  • For CIO Professionals

    Report:New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

    • Downloads: 767
  • For Sourcing & Vendor Management Professionals

    Report:Three Trends That Will Influence Your 2014 Outsourcing Plans

    Outsourcers Are Aiming To Be Partners Rather Than Suppliers, And SVM Professionals Need To Adjust

    As enterprises enter the second half of this decade, we will witness a shift in the role external vendors will play in helping clients meet their business objectives. Technology initiatives focused...

    • Downloads: 271
  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    Vision: The Telecommunications And Mobility Sourcing Playbook

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 629
  • For Sourcing & Vendor Management Professionals

    Report:Aligning Vendor Management Responsibilities To Your IT Organization's Mandate

    IT Archetype Serves As The Foundation For Effective Organizational Alignment

    Although most companies understand the need for a more strategic vendor management office (VMO), many of these companies don't know where to organize their vendor management activities. Because...

    • Downloads: 595
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices For Continuous Improvement In Outsourcing

    Continuous Improvement: The Services Sourcing Playbook

    Many outsourcing relationships don't evolve much because they are lacking continuous improvement (CI), one of the important elements in outsourcing contracts. IT organizations want to keep their...

    • Downloads: 329
  • For Sourcing & Vendor Management Professionals

    Report:Get Better Software Deals By Aligning Your Sourcing Strategy And Commercial Approach

    Executive Overview: The Strategic Software Sourcing Playbook

    This report outlines how sourcing and vendor management (SVM) executives can implement Forrester's strategic software sourcing model. Our research has shown us that transactional procurement is...

    • Downloads: 416
  • For Sourcing & Vendor Management Professionals

    Report:Align Your IT Services Strategy With The Business

    Third-party IT services providers are in increasing demand as IT and business executives seek to optimize and innovate. While a few large multinational and Indian vendors tend to dominate the IT...

    • Downloads: 532