Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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52 results in Reports

  • Vendor Management
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Development Vendor Maturity Assessment

    As every organization struggles to get products and services to market faster, more effectively, and with better quality, many traditional development practices are giving way to models that are...

    • Downloads: 32
  • For eBusiness & Channel Strategy Professionals

    Report:Delivering An Effective Technology Infrastructure For Global B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey — you need a good map, a proper guide, and the right tools. However,...

    • Downloads: 301
  • For Sourcing & Vendor Management Professionals

    Report:Assess Your Outsourcing Maturity To Improve Your Outsourcing Relationships

    Today, many companies see outsourcing as a strategic function and seek help from IT services providers to build and operate their IT environment. Yet the result of the outsourcing trend is the...

    • Downloads: 341
  • For Security & Risk Professionals

    Report:Stop Ignoring Third-Party Risk

    Practical Steps To Start Uncovering And Treating The Hidden Risks In Third-Party Relationships

    The growing reliance on third-party providers is an increasingly uncomfortable trend for security and risk professionals. Financial pressures and efficient delivery models create great incentives for...

    • Downloads: 537
  • For Sourcing & Vendor Management Professionals

    Report:Understanding Software Options For Managing Vendor Risk

    Not All Supplier Risk Software Manages The Same Kinds Of Risk

    Most firms want to manage vendor-related risk better. Yet, Forrester finds that firms view vendor risk differently — some consider only the risk that a vendor fails to deliver against a...

    • Downloads: 237
  • For CIO Professionals

    Report:Market Overview: ePurchasing And Contract Life-Cycle Management In 2011 To 2012

    The Four Forces Of Cloud, Smart, Verticals, And Networks Are Reshaping Markets

    Four forces are keeping the $5 billion ePurchasing and contract life-cycle management (CLM) software markets highly competitive and dynamic. First, cloud delivery via software-as-a-service (SaaS) is...

    • Downloads: 1039
  • For Sourcing & Vendor Management Professionals

    Report:How To Implement Successful Innovation In Outsourcing Relationships

    Differentiate Between Continuous Improvement And Innovation

    This report outlines Forrester's solution for sourcing and managing IT services providers. It is designed to help sourcing and vendor management (SVM) pros develop the appropriate contractual terms...

    • Downloads: 551
  • For Sourcing & Vendor Management Professionals

    Report:FAQs About Services Procurement Solutions

    How To Source VMS And MSP Solutions Today

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

    • Downloads: 1033
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices For Continuous Improvement In Outsourcing

    Continuous Improvement: The Services Sourcing Playbook

    Many outsourcing relationships don't evolve much because they are lacking continuous improvement (CI), one of the important elements in outsourcing contracts. IT organizations want to keep their...

    • Downloads: 328
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Management Tactics For The Changing Services Ecosystem

    The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...

    • Downloads: 551
  • For Sourcing & Vendor Management Professionals

    Report:Transform Your Strategic Supplier Relationships From Duels Into Duets

    Performance Management: The Strategic Software Sourcing Playbook

    This report describes performance management by sourcing and vendor management leaders as part of Forrester's strategic software sourcing approach. Our conversations with clients and surveys with...

    • Downloads: 625
  • For Sourcing & Vendor Management Professionals

    Report:Why Strong Vendor Management Is Essential To Managed Services Relationships

    Changing Vendor Risks Highlight Why Internal Stakeholders Need Your Help

    In a recent Forrester survey, senior IT professionals ranked "security concerns about giving work to a third party" as their greatest concern about moving into managed services relationships....

    • Downloads: 702
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 247
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Supplier Partnership Assessment Model

    Forrester's supplier partnership assessment model consists of five important qualities for evaluating suppliers (trust, innovation, customer centricity, preferred customer, and long-term prospects)...

    • Downloads: 38
  • For Sourcing & Vendor Management Professionals

    Report:The Evolution Of India-Centric Management Consulting

    When Forrester published its first Indian vendor consulting Wave™ in 2005, Indian vendors were just starting their journey into management consulting. At the time, none of these vendors could...

    • Downloads: 378
  • For Sourcing & Vendor Management Professionals

    Report:Align IT Services Metrics With Relationship Goals

    There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

    • Downloads: 743
  • For Sourcing & Vendor Management Professionals

    Report:Align Your IT Services Strategy With The Business

    Third-party IT services providers are in increasing demand as IT and business executives seek to optimize and innovate. While a few large multinational and Indian vendors tend to dominate the IT...

    • Downloads: 532
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Fast-Moving Landscape Of Digital Implementation Partners

    Digital business is affecting every industry as companies rush to develop competitive advantages in the age of the customer. However, a recent Forrester survey showed that very few companies have the...

    • Downloads: 257
  • For Sourcing & Vendor Management Professionals

    Report:Prepare Your Services Sourcing For Future Success

    Landscape: The Services Sourcing Playbook

    The way you source IT services is undergoing a revolution. The fundamental business requirements related to globalization — constant cost pressure paired with uncertain future market conditions...

    • Downloads: 294
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 188
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Driving Toward Communications Sourcing Excellence

    How Formula One Teams Get High Performance Out Of Their Service Providers

    Sourcing and vendor management (SVM) professionals in most organizations must envy their counterparts working on Formula One (F1) teams. Not only do they have a highly specified network, but they...

    • Downloads: 61
  • For Sourcing & Vendor Management Professionals

    Report:Define Your Governance Model For Outsourcing Relationships

    Organization: The Services Sourcing Playbook

    At Forrester, we see clients apply a variety of vendor governance models in their outsourcing relationships. These governance models cover the spectrum of IT services engagements, including: managed...

    • Downloads: 506
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Best Practices In Managing Outsourcing Service Levels

    DLR IT Refines Its Service Management Framework

    IT plays a critical role in the development programs of DLR (Deutsche Gesellschaft für Luft-und Raumfahrt), the German aerospace center. DLR relies heavily on its IT organization to provide its...

    • Downloads: 544
  • For Sourcing & Vendor Management Professionals

    Report:Find Out How Risky Your Suppliers Are: Introducing The Vendor Viability Index

    This Report Is The First In A Series On Vendor Viability

    Today, third-party spend accounts for more than 70% of the total budget — everything except personnel costs. Sourcing and vendor management (SVM) professionals must make sure that they spend...

    • Downloads: 474
  • For Sourcing & Vendor Management Professionals

    Report:Aligning Vendor Management Responsibilities To Your IT Organization's Mandate

    IT Archetype Serves As The Foundation For Effective Organizational Alignment

    Although most companies understand the need for a more strategic vendor management office (VMO), many of these companies don't know where to organize their vendor management activities. Because...

    • Downloads: 594