Forrester

For CMO Professionals

Report:Breaking Down The Financial Barriers To Marketing Innovation

CMOs continue to fall short in marketing innovation. Most marketers experiment instead, putting the lion's share of their investment into testing one P of the marketing mix: promotion. While new...

• Downloads: 317

For Customer Experience Professionals

Report:Innovation In Health Insurance Customer Experience

How Leading Health Insurers Drive Change Inside And Outside Of Their Walls

The health insurance industry faces discontent from both its consumer and provider customers. With new regulations and an elevated national discourse on health reform, the time for change is now. But...

• Downloads: 991

For CIO Professionals

Report:It Takes An Innovation Network

Build/Buy Capabilities: The Innovation Playbook

Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...

• Downloads: 306

For Customer Experience Professionals

Report:Planning A Co-Creation Workshop? Sweat The Details

Best Practices For Including Customers, Employees, And Partners In Customer Experience Design

Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually...

• Downloads: 180
• Comments: 2

For CIO Professionals

Report:Move From Ideation To Innovation

Ideation: The Innovation Playbook

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

• Downloads: 838
• Comments: 2
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For CIO Professionals

Report:Measure And Manage The Innovation Process

Performance Management: The Innovation Playbook

In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

• Downloads: 471

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1262

For CIO Professionals

Report:Corporate Sustainability Will Depend On IT Solutions

Six Types Of IT For Sustainability Solutions Drive Sustainable Performance

Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

• Downloads: 371
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For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 148
• Rating:

For Marketing Leadership Professionals

Report:Open Innovation Expands New Product Opportunities

Vision: The Open Innovation Playbook

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

• Downloads: 652

For Marketing Leadership Professionals

Report:Improve With Simple Innovations

Continuous Improvement: The Email Marketing Playbook

This report for interactive marketers is part of Forrester's email marketing playbook and provides our current recommendations for how to continuously improve your email marketing programs. By...

• Downloads: 1083

For Marketing Leadership Professionals

Report:Drive Product Innovation To Mature Your Mobile Strategy

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

• Downloads: 555
• Rating:

For Sourcing & Vendor Management Professionals

Report:Offshore Innovation: Yesterday's Expectations Are Today's Table Stakes

Vendors And Clients Define Tomorrow's Innovation

Though offshore vendors routinely boast about their innovation capabilities, clients tell Forrester a different story: Their offshore vendors are still unable to generate innovation at the level and...

• Downloads: 394
• Rating:

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 400

For Customer Experience Professionals

Report:Innovation In Hospital Customer Experience

How Leading Hospital Systems Drive Change Inside And Outside Their Walls

Faced with regulatory reform, changing demographics, transparency initiatives, and competitive forces from within and outside of the industry, hospitals will have to innovate to provide...

• Downloads: 633
• Rating:

For eBusiness & Channel Strategy Professionals

Report:The eBusiness Innovation Imperative

A Framework For Managing Innovation Opportunities In eBusiness

From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

• Downloads: 1130

For Marketing Leadership Professionals

Report:Co-Creation In 2012

How Vendors Will Drive Co-Creation Uptake By Product Strategists

Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...

• Downloads: 358

For CIO Professionals

Report:Psion Embraces Intercompany Collaboration As A Core Part Of Its Business

Social Software Plugs Partners And Customers Into The Product Development Process

Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...

• Downloads: 158

For Sourcing & Vendor Management Professionals

Report:How To Implement Successful Innovation In Outsourcing Relationships

Differentiate Between Continuous Improvement And Innovation

This report outlines Forrester's solution for sourcing and managing IT services providers. It is designed to help sourcing and vendor management (SVM) pros develop the appropriate contractual terms...

• Downloads: 475
• Comments: 2
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For CIO Professionals

Report:Getting The Most Out Of Client Site Visits

IT Services Vendors Need To Focus More On Their Innovation Capabilities

Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

• Downloads: 157
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For Customer Experience Professionals

Report:2013 Customer Experience Predictions

What Customer Experience Professionals Need To Know About The Year Ahead

Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...

• Downloads: 1307
• Rating:

For CMO Professionals

Report:Benchmark Your Marketing Innovation

Evaluate The Balance Of Your Company's Marketing Innovation Across The Four P's

Marketing leaders are investing more in innovation. But most are spending their resources on the typical marketing comfort zone of promotion. The other three P's of marketing — product/service,...

• Downloads: 538

For CIO Professionals

Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

• Downloads: 1161

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 177

For CIO Professionals

Report:Data Center Services On Fire In Emerging Asia Pacific

Expect To See A 22% Five-Year Compound Annual Growth Rate

In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...

• Downloads: 451