About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
Benchmarks: The Innovation Playbook
While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

An Empowered Report: Sweeping Changes In The Business Landscape Will Topple The IT Status Quo
Over the next 10 years, three sets of forces will change the relationship of business, technology, and the IT organization. Technologies that are increasingly easy to acquire and use will empower...

The Burgeoning Set Of Connected Offerings Will Require New Skills
The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

A Structured Methodology For Prioritizing Geographic Market Entry
Many technology vendors are going global, seeking new markets to make up for the maturation of traditional ones. And rightly so; our Forrsights Budgets And Priorities Tracker Survey, Q2 2010, found...
Assessment: The Innovation Playbook
Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...
Tap Global Enterprise Experience and Local Expertise
In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These...

Expect To See A 22% Five-Year Compound Annual Growth Rate
In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...
Governance: The Innovation Playbook
Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

Six Types Of IT For Sustainability Solutions Drive Sustainable Performance
Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

Executive Overview: The Innovation Playbook
Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize...

Ideation: The Innovation Playbook
Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

Vision: The Innovation Playbook
Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...
Three Firms Achieve Tangible Results
Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...
The Next Generation Of Service Offerings Spurs Market Growth
A series of major business, technological, and supplier changes is driving a fundamental transformation in the market for product development services. As our research unveils, wholesale buyers will...
Forrester's 2011 Tech Industry Predictions
In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.
Forrester's 2012 Tech Industry Predictions
2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which...
Social Software Plugs Partners And Customers Into The Product Development Process
Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...
From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Insights From Asian CIOs At Forrester's CIO Summit APAC 2012
CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...
Selection And Prototyping: The Innovation Playbook
The pressure to innovate never been greater nor the possible sources of new ideas more diverse. You need a good system for collecting new ideas and sharing ideas among employees, customers, and...

Portfolio Management: The Innovation Playbook
While many organizations believe that they can generate innovative ideas, few have defined processes to empirically evaluate the ideas and make the proper funding decisions on a case-by-case basis....

Build/Buy Capabilities: The Innovation Playbook
Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...
Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...
Sustained Innovation Succeeds Best Through Broad-Based Involvement
This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...
Baseline Spending Allocation Figures For Comparison
During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...