Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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30 results in Reports

  • Innovation
  • CIO
  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

    • Downloads: 383
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:BT 2020: IT's Future In The Empowered Era

    An Empowered Report: Sweeping Changes In The Business Landscape Will Topple The IT Status Quo

    Over the next 10 years, three sets of forces will change the relationship of business, technology, and the IT organization. Technologies that are increasingly easy to acquire and use will empower...

    • Downloads: 2520
    • Rating:
  • For CIO Professionals

    Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

    • Downloads: 244
    • Rating:
  • For CIO Professionals

    Report:Where In The World?

    A Structured Methodology For Prioritizing Geographic Market Entry

    Many technology vendors are going global, seeking new markets to make up for the maturation of traditional ones. And rightly so; our Forrsights Budgets And Priorities Tracker Survey, Q2 2010, found...

    • Downloads: 631
  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 346
  • For CIO Professionals

    Report:Opportunities In Education's Global Expansion

    Tap Global Enterprise Experience and Local Expertise

    In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These...

    • Downloads: 493
    • Rating:
  • For CIO Professionals

    Report:Data Center Services On Fire In Emerging Asia Pacific

    Expect To See A 22% Five-Year Compound Annual Growth Rate

    In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...

    • Downloads: 453
  • For CIO Professionals

    Report:Unleash Innovation With Good Governance

    Governance: The Innovation Playbook

    Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

    • Downloads: 648
    • Rating:
  • For CIO Professionals

    Report:Corporate Sustainability Will Depend On IT Solutions

    Six Types Of IT For Sustainability Solutions Drive Sustainable Performance

    Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

    • Downloads: 374
    • Rating:
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Empowered BT Era

    Executive Overview: The Innovation Playbook

    Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize...

    • Downloads: 471
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Move From Ideation To Innovation

    Ideation: The Innovation Playbook

    Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 842
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Empowered Customers Force CIOs To Focus On Innovation

    Vision: The Innovation Playbook

    Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...

    • Downloads: 273
  • For CIO Professionals

    Report:Disciplined Social Innovation

    Three Firms Achieve Tangible Results

    Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...

    • Downloads: 1010
  • For CIO Professionals

    Report:The Reinvention Of Product Development Services

    The Next Generation Of Service Offerings Spurs Market Growth

    A series of major business, technological, and supplier changes is driving a fundamental transformation in the market for product development services. As our research unveils, wholesale buyers will...

    • Downloads: 624
  • For CIO Professionals

    Report:Another Year Of Outperformance For The Tech Industry

    Forrester's 2011 Tech Industry Predictions

    In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

    • Downloads: 918
  • For CIO Professionals

    Report:Emerging Markets And Technologies Drive Tech Industry Growth

    Forrester's 2012 Tech Industry Predictions

    2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which...

    • Downloads: 991
  • For CIO Professionals

    Report:Psion Embraces Intercompany Collaboration As A Core Part Of Its Business

    Social Software Plugs Partners And Customers Into The Product Development Process

    Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...

    • Downloads: 158
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 782
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:Perspectives On Asia's BT Journey

    Insights From Asian CIOs At Forrester's CIO Summit APAC 2012

    CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...

    • Downloads: 99
  • For CIO Professionals

    Report:The Forrester Innovation Heat Index: Turn Good Ideas Into Real Innovations Faster

    Selection And Prototyping: The Innovation Playbook

    The pressure to innovate never been greater nor the possible sources of new ideas more diverse. You need a good system for collecting new ideas and sharing ideas among employees, customers, and...

    • Downloads: 541
    • Rating:
  • For CIO Professionals

    Report:Fuel Business Growth Via The BT Innovation Portfolio

    Portfolio Management: The Innovation Playbook

    While many organizations believe that they can generate innovative ideas, few have defined processes to empirically evaluate the ideas and make the proper funding decisions on a case-by-case basis....

    • Downloads: 347
    • Rating:
  • For CIO Professionals

    Report:It Takes An Innovation Network

    Build/Buy Capabilities: The Innovation Playbook

    Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...

    • Downloads: 310
  • For CIO Professionals

    Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

    • Downloads: 1164
  • For CIO Professionals

    Report:Staffing For Sustained Innovation — Forget Large R&D Teams

    Sustained Innovation Succeeds Best Through Broad-Based Involvement

    This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 150
  • For CIO Professionals

    Report:2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

    • Downloads: 1566
 
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