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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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10 results in Reports

  • Research & Development

  • For Sourcing & Vendor Management Professionals

    Report:SVM's New Stakeholder: Product Development

    Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

    Charles GreenAugust 16, 2012

    Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

    • Downloads: 148
    • Rating:

  • For Marketing Leadership Professionals

    Report:Open Innovation Expands New Product Opportunities

    Vision: The Open Innovation Playbook

    Doug WilliamsJune 14, 2012

    A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

    • Downloads: 652

  • For Enterprise Architecture Professionals

    Report:EA Process Toolkit: Example Processes, Deliverables, And Responsibilities

    Tim DeGennaroMay 09, 2013

    • Downloads: 17

  • For Customer Experience Professionals

    Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

    Vidya L. DregoJanuary 25, 2012

    Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

    • Downloads: 479

  • For Sourcing & Vendor Management Professionals

    Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

    Chris AndrewsAugust 03, 2010

    Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

    • Downloads: 353

  • For CIO Professionals

    Report:2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison

    Tim DeGennaroNovember 17, 2010

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

    • Downloads: 1565

  • For CIO Professionals

    Report:The Reinvention Of Product Development Services

    The Next Generation Of Service Offerings Spurs Market Growth

    John C. McCarthyJune 10, 2011

    A series of major business, technological, and supplier changes is driving a fundamental transformation in the market for product development services. As our research unveils, wholesale buyers will...

    • Downloads: 623

  • For Application Development & Delivery Professionals

    Report:Play Around With New Techniques For Requirements Collection

    Use Serious Games To Generate New Insights About Your Customer

    Thomas GrantSeptember 06, 2011

    One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

    • Downloads: 441

  • For CMO Professionals

    Report:How To Drive Marketing Innovation

    Innovation Must Be Deliberate, Distributed, And Demonstrable

    Mary Beth KempJuly 12, 2011

    Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

    • Downloads: 770

  • For CIO Professionals

    Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills

    John C. McCarthyNovember 16, 2012

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

    • Downloads: 242
    • Rating:
 
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