Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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409 results in Reports

  • Digital Marketing
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Secure Website Rankings

    Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

    • Downloads: 235
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Mobile Trends For Marketers

    Navigate Beyond The Hype To Drive Near-Term Results

    In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

    • Downloads: 659
    • Rating:
  • For CMO Professionals

    Report:Engage Women With Personal And Relevant Social Interactions

    Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...

    • Downloads: 837
  • For Customer Insights Professionals

    Report:How Personal Identity Management Will Change Social Marketing Relationships

    Marketers Must Exchange Value For Customers' Social Data

    Through social interactions on channels such as Facebook, Twitter, and blogs, consumers are creating a massive amount of data. Customer Intelligence (CI) professionals want this data and are now...

    • Downloads: 406
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark: European Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

    Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

    • Downloads: 327
  • For Marketing Leadership Professionals

    Report:Brief: How Marketers Should Use The Weather

    Unlock A Major Part Of The Context Puzzle With Environmental Data

    The weather has always had a major impact on the way people behave and how they experience their surroundings — from how they wake up and plan their days to how they feel when they engage with...

    • Downloads: 110
  • For Marketing Leadership Professionals

    Report:Select Partners Who Support Your Goals

    Tools And Technology: The Digital Media Buying Playbook

    The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...

    • Downloads: 326
  • For CMO Professionals

    Report:The New Layers Of TV Audience Insight

    Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....

    • Downloads: 560
  • For eBusiness & Channel Strategy Professionals

    Report:Using Video To Drive Online Financial Services Sales

    How Financial Services eBusiness Executives Can Use Online Video

    More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

    • Downloads: 869
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet

    Online social media users, user penetration, and social media advertising spending for 17 Western European countries. Includes historical data back to 2008 plus a five-year forecast.

    • Downloads: 4
  • For CMO Professionals

    Report:Start To Build Your Ultimate Customer Relationship

    Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

    Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com,...

    • Downloads: 332
  • For Sales Enablement Professionals

    Report:Search Engine Suboptimization

    Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

    Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

    • Downloads: 430
  • For Marketing Leadership Professionals

    Report:Measurement Is A Digital Media Buyer's Best Friend

    Performance Management: The Digital Media Buying Playbook

    Every digital marketer knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel measurement...

    • Downloads: 482
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Enhance Your Digital Capabilities With The Digital Maturity Model

    Assessment: Digital Business Transformation Playbook

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

    • Downloads: 171
  • For Marketing Leadership Professionals

    Report:Under The Hood Of Social TV: Audio Fingerprinting

    Keeping Marketing Content On Second Screens Relevant To What's On TV

    As social TV continues to grow, so does the number of questions that clients ask Forrester about it. One crucial piece of this multiscreen puzzle: How can marketers ensure that their second screen...

    • Downloads: 383
  • For Customer Insights Professionals

    Report:Best Practices For Managing A Market Research Online Community

    Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different...

    • Downloads: 356
    • Rating:
  • For Sales Enablement Professionals

    Report:The Who And How Of Influencing Customers' BT Decisions

    Knowing Which Generators Customers Use For Information Is Paramount

    Tech vendors' returns on marketing messaging are shaped as much by where it's said and who says it as by what is said. Indeed, social media grants "others," including customers and partners,...

    • Downloads: 291
  • For Marketing Leadership Professionals

    Report:Western European Online Display Advertising Forecast, 2011 To 2016

    Rich Media And Video Are The Future Of A Growing But Slowing Market

    European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

    • Downloads: 435
    • Rating:
  • For Marketing Leadership Professionals

    Report:Gamification Of Marketing Strategies Boosts Consumer Engagement

    Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement...

    • Downloads: 1153
  • For Marketing Leadership Professionals

    Report:It's Time To Integrate Facebook Into Your Marketing Site

    Using Facebook Login To Your Advantage

    This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

    • Downloads: 421
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Email Marketing Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:The Social Tech Product Launch

    Monitor Social Conversations To Guide New Product Introductions

    New product launches involve many moving parts and require tight synchronization between product management, product marketing, sales, service, and engineering — as well as a multitude of third...

    • Downloads: 513
  • For Marketing Leadership Professionals

    Report:Create An Audience-Obsessed Digital Media Buying Practice

    Executive Overview: The Digital Media Buying Playbook

    Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time technologies. Participants...

    • Downloads: 583
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report:Digital Publishers: Don't Blow It With Online Video

    Protect Revenue By Creating TV-Style Opportunities For Brand Advertisers

    High online video ad CPMs and sell-through rates are blinding digital publishers to the risks facing their lucrative online video revenues. As long-tail publishers and ad networks increasingly make...

    • Downloads: 506
  • For Marketing Leadership Professionals

    Report:Case Study: Blue Shield Of California Drives Leads With Mobile Search

    Blue Shield of California (Blue Shield) trialed mobile search marketing after noticing an increase in quote requests from mobile visitors. What can you learn from its early initiative in this space?...

    • Downloads: 359