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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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5 results in Reports

  • Financial Services
  • Forrsights For Business Technology
  • Enterprise Architecture Strategy and Process

  • For Enterprise Architecture Professionals

    Report:The State Of EA 2010

    EA's Top Focus: Overcoming Long-Standing Obstacles

    Alex Cullen, Tim DeGennaroMarch 4, 2011

    Forrester's "State Of EA 2010" report shows consistent themes and incremental progress by the enterprise architecture (EA) function in most firms. EA leaders are part of senior IT management and have...

    • Downloads: 628

  • For Application Development & Delivery Professionals

    Report:Financial Services Firms Again Seek To Renew Their Application Landscape

    Findings From Our Q3 2010 Global Financial Services Architecture Online Survey

    Jost HoppermannNovember 8, 2010

    During the summer of 2010, Forrester surveyed 80 IT decision-makers in financial services (FS) firms in Europe, North America, and, for example, Australia, Japan, and South Africa. Our findings show...

    • Downloads: 548

  • For Application Development & Delivery Professionals

    Report:Get To Know Your 2010 Business Analysts

    Mary GerushJanuary 31, 2011

    In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...

    • Downloads: 27

  • For Application Development & Delivery Professionals

    Report:Financial Services Firms' Technology Stacks Indicate A Desire For Vendor Independence

    Findings From Forrester's Q3 2010 Global Financial Services Architecture Online Survey

    Jost HoppermannMarch 10, 2011

    Forrester's Q3 2010 Global Financial Services Architecture Online Survey shows that financial services firms fall into two groups: One focuses on single vendor technology stacks, allowing for easier...

    • Downloads: 419

  • For Application Development & Delivery Professionals

    Report:Application Infrastructure Strategies Affirm A Need For Greater Flexibility

    Findings From Forrester's Q3 2010 Global Financial Services Architecture Online Survey

    Jost HoppermannFebruary 14, 2011

    Forrester's Q3 2010 Global Financial Services Architecture Online Survey shows that many financial services firms need to refocus their application infrastructure strategies to fully align with...

    • Downloads: 371
 
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