Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Refine your results

Methodology

Industry

Region

Vendor

7 results in Reports

  • Noel Yuhanna
  • Sourcing & Procurement
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise ETL, Q1 2012

    Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

    In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

    • Downloads: 1919
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Oracle Exadata Raises The Bar On Database Appliances

    Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform

    Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...

    • Downloads: 723
  • For Application Development & Delivery Professionals

    Report:Market Overview: Database Security, 2011

    Database Security Solutions Mature While The Market Consolidates

    Enterprise databases continue to experience growing attacks despite enhanced security processes and increasing database security approaches. Security gaps in solutions persist in intelligent...

    • Downloads: 881
  • For Application Development & Delivery Professionals

    Report:Why Test Data Privacy Has Become Critical To All Enterprises

    This presentation discusses database security trends and drivers; current database security challenges; why nonproduction environments such as test, development, Q&A, and staging are equally...

    • Downloads: 71
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Data Virtualization, Q1 2012

    Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

    In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

    • Downloads: 1912
  • For Application Development & Delivery Professionals

    Report:NoSQL Offers New Options To Application Developers

    Overcoming RDBMS Limitations Enables New Application Patterns

    Business growth and speed are driving new application and data requirements that demand different approaches to data management. Although relational databases are great for most business...

    • Downloads: 738
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Database Auditing And Real-Time Protection, Q2 2011

    IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind

    In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...

    • Downloads: 858