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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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5 results in Reports

  • Brownlee Thomas
  • Sourcing & Vendor Management
  • Enterprise Mobility
  • Forrsights For Business Technology

  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    Vision: The Telecommunications And Mobility Sourcing Playbook

    Brownlee ThomasNovember 30, 2012

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 376
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:How Fixed-Mobile Convergence Helps MNCs Reduce Telecom Costs

    Build FMC Into Your Unified Communications Sourcing Strategy

    Brownlee ThomasJuly 14, 2011

    The key benefits of fixed-mobile convergence (FMC) are simple to understand: a) avoid duplicating costs for voice infrastructure by taking away desk phones for employees who aren't using them anyway,...

    • Downloads: 500

  • For Sourcing & Vendor Management Professionals

    Report:Define Your Global Mobility Support Strategy With Wireless And Outsourcing In Mind

    Brownlee ThomasApril 04, 2011

    The community of information workers at large multinational firms (MNCs) who regularly work away from company facilities is growing quickly. As a result, sourcing and vendor management (SVM)...

    • Downloads: 842
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:How To Empower iWorkers With Mobile UC

    An Empowered Report: Sourcing Professionals Help Mobility Efforts Through Effective Supplier Due Diligence

    Brownlee ThomasOctober 12, 2010

    Firms with distributed operations need to empower remote and traveling information workers (iWorkers) for internal and external communication and collaboration. This includes offering more...

    • Downloads: 531

  • For Sourcing & Vendor Management Professionals

    Report:Determine The Right Practices For Your Organization's BYOD Stipends

    SVM Worries About Impact On Revenue Commitments And Discount Eligibility For Corporate-Liable Users — Don't!

    Brownlee ThomasJuly 03, 2012

    This report answers three questions about enterprise mobile bring-your-own-device (BYOD) practices: 1) what the major trends are regarding BYOD adoption; 2) how firms are managing their BYOD programs...

    • Downloads: 587
    • Rating:
 
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