About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
This document provides vendor strategists with an overview of cloud computing trends, challenges, and opportunities in Asia Pacific, excluding Japan (APeJ). IT market forces, technology enablers, and...
This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

From Desktop Virtualization To User Experience Management
Over the next several years, successful organizations across Asia Pacific will radically alter their approach to end user computing. Companies will continue to use desktop virtualization to simplify...
This document provides an overview of partner opportunities in Asia Pacific for vendor strategists. IT market forces, public sector investments, cloud computing, and the industrialization of IT are...
IT's Involvement And Support Are Poised To Grow Sharply
Software-as-a-service (SaaS) adoption is rapidly going mainstream across more and more markets in Asia Pacific and Japan (APJ). But there's still a disconnect between business decision-makers' demand...

This document provides an overview of cloud computing in China for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...
This document provides vendor strategists with an evaluation of Cisco's corporate restructuring announcement. Cisco's vision is explained and its network-centric offerings are analyzed. Additionally,...
Over the past 12-18 months, IBM has steadily refined its strategy and messaging for its software business, within the context of its broader Smarter Planet initiatives. Key to IBM's strategy is the...
This document provides an overview of cloud computing in Turkey for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

This document provides an overview of software-as-a service (SaaS) end-user adoption trends in Asia Pacific Excluding Japan (APEJ) for vendor strategists. SaaS adoption continues to accelerate across...
This document provides an overview of cloud computing in South Africa for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and...
Demand for business intelligence (BI) tools, technologies, and approaches is increasing across Asia Pacific excluding Japan (APEJ). Competitive pressures in both mature and growth markets across the...

This document provides an overview of cloud computing in Singapore for vendor strategists. The document focuses on adoption trends and challenges and includes a breakdown of how users leverage cloud...
This report provides an overview of virtualization end user adoption trends in Greater China. It focuses not only on adoption trends but also on deployment patterns, demand drivers, adoption...
This document provides an overview of cloud computing in Nigeria for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...
This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...
Forrester's 2013 Predictions For Asia Pacific
2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...
This document provides an overview of cloud computing in the Middle East and Africa (MEA) for vendor strategists. The report will allow vendor strategists to understand cloud-related market trends...
Understanding Cloud Growth Dynamics Across The Region
Exploiting cloud computing growth opportunities in Asia Pacific requires insights into future cloud market size, growth dynamics, adoption trends, and demand drivers, all of which vary widely across...
This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...
This document provides vendor strategists with an overview of trends, issues, and opportunities in the cloud computing market. It presents the data on perception of cloud computing and its relevance,...
This document provides an overview of cloud computing in ASEAN for vendor strategists. The report focuses on cloud awareness and uptake in cloud adoption trends, issues and concerns, and business and...
The Top 10 Trends Affecting Market Maturity And Growth
Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...
