Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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9 results in Reports

  • Michael Barnes
  • Past 18 months
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 262
  • For Application Development & Delivery Professionals

    Report:Asian Banks Are Adopting Cloud Faster Than You Think

    Use Cases Vary, But Uptake Is Real — And Accelerating

    Cloud adoption is rapidly going mainstream across many parts of Asia Pacific (AP). This includes strong uptake among AP banks and other financial services firms — organizations still often...

    • Downloads: 173
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating BI Services In Asia Pacific

    Local Delivery Capabilities Are Crucial For Project Success

    Organizations in Asia Pacific (AP) are increasing their investments in business intelligence (BI) tools, technologies, and strategies. However, lack of internal expertise remains a significant...

    • Downloads: 139
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 40
  • For Application Development & Delivery Professionals

    Report:SaaS Adoption Trends In Asia Pacific For 2013 And 2014

    IT's Involvement And Support Are Poised To Grow Sharply

    Software-as-a-service (SaaS) adoption is rapidly going mainstream across more and more markets in Asia Pacific and Japan (APJ). But there's still a disconnect between business decision-makers' demand...

    • Downloads: 401
  • For Application Development & Delivery Professionals

    Report:IaaS Adoption Trends And Guidelines In Asia Pacific

    Use Cases Are Set To Expand, Along With Business Value

    Infrastructure-as-a-service (IaaS) has steadily emerged as a top cloud workload in Asia Pacific (AP) as organizations have begun to more clearly understand its use cases. While internal IT resistance...

    • Downloads: 234
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Service Providers In Asia Pacific, Q4 2013

    The Eight Global Market Leaders With Strong Regional Delivery Capabilities

    Business decision-makers in Asia Pacific (AP) are increasingly aware of the importance of business intelligence (BI) and broader analytics to business strategy and execution. However, lack of...

    • Downloads: 286
  • For Application Development & Delivery Professionals

    Report:Quick Take: Microsoft's Asia Pacific Analyst Summit 2013

    Clear Signs Of Progress Despite Obvious Internal Resistance

    Forrester attended Microsoft's second annual Asia Pacific Analyst Summit in Singapore last week for an update on the company's progress in transforming into a devices and services company. The event...

    • Downloads: 81
  • For CIO Professionals

    Report:Understanding The Australian Mobile Customer, Part 4

    Communications Still Drives Smartphone Usage

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

    • Downloads: 48