Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

  • For eBusiness & Channel Strategy Professionals

    Report: 2014 Global Mobile Banking Functionality Benchmark

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of 32 large retail banks in Western Europe, North America, and Australia. In general, the ...

    • Downloads: 255
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Banking Initiative Checklist

    You’ve been asked to lead your firm’s mobile banking strategic planning. You and your team have developed a strategic vision, evaluated the competitive landscape, and built the busin...

    • Downloads: 22
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 Canadian Mobile Banking Functionality Benchmark

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the five largest retail banks in Canada across more than 35 criteria. This report is in...

    • Downloads: 215
  • For eBusiness & Channel Strategy Professionals

    Report: 2014 US Mobile Banking Functionality Benchmark

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the five largest retail banks in the US across more than 35 criteria. The banks h...

    • Downloads: 356
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2014: North American Digital Banking

    Five major forces will affect North American digital banking this year: a heavy regulatory burden; unrelenting changes in technology; consumers' rising digital expectations; digital disruption i...

    • Downloads: 661
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Channel Strategy: An Overview

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are eithe...

    • Downloads: 2303
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1836
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of US Mobile Banking: 2011

    Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and ...

    • Downloads: 1545
  • For eBusiness & Channel Strategy Professionals

    Report: How US Banking Customers Use Different Channels

    The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines ...

    • Downloads: 1376
  • For eBusiness & Channel Strategy Professionals

    Report: Building A World-Class Mobile Banking Strategy

    Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and feature...

    • Downloads: 1118
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