Forrester Research : Analyst : Peter Wannemacher

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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Find Peter on:
Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Research Coverage:

Brand Tactics, Consumer Mobile Activities, Customer Advocacy, Customer Experience Management, Innovation Strategies, Marketing Measurement, Measurement Methods & Techniques, Mobile Channel for Consumers, Multichannel Customer Experience, Personas & Scenarios, Usability Testing, Web Design & Usability

Peter Wannemacher's Research

For eBusiness & Channel Strategy Professionals
Report: 2013 Global Mobile Banking Functionality Rankings
Peter Wannemacher, Myriam Da CostaApril 25, 2013
We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 15 retail banks in in North America, Western Europe, and Australia across more t...
- Downloads: 343
For eBusiness & Channel Strategy Professionals
Report: 2013 US Mobile Banking Functionality Rankings
Peter WannemacherApril 25, 2013
With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that deta...
- Downloads: 294
For eBusiness & Channel Strategy Professionals
Report: eBusiness Teams' Two Paths To Cross-Channel Measurement Success
Peter WannemacherApril 11, 2013
eBusiness and channel strategy professionals have a lot on their plates these days: Consumers are moving across channels for sales and service, spanning digital touchpoints like Twitter and publ...
- Downloads: 201
For eBusiness & Channel Strategy Professionals
Report: Building A World-Class Mobile Banking Strategy
Peter Wannemacher, Benjamin EnsorMarch 19, 2013
Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and feature...
- Downloads: 498
For CIOs
Report: CIOs: Master The Mobile Banking Imperative
Ted Schadler, Peter Wannemacher, Tiffani MontezFebruary 14, 2013
This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activi...
- Downloads: 76

View all of Peter Wannemacher's Research

For eBusiness & Channel Strategy Professionals
Report: Mobile Channel Strategy: An Overview
Peter Wannemacher, Carrie JohnsonJune 2, 2011
Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are eithe...
- Downloads: 2177
For eBusiness & Channel Strategy Professionals
Report: The State Of US Mobile Banking: 2011
Alexander Hesse, Brad Strothkamp, Peter WannemacherMay 10, 2011
Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and ...
- Downloads: 1491
For eBusiness & Channel Strategy Professionals
Report: The State Of Mobile Banking 2012
Benjamin Ensor, Tiffani Montez, Peter WannemacherAugust 13, 2012
Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...
- Downloads: 1516
- Rating:
For eBusiness & Channel Strategy Professionals
Report: How US Banking Customers Use Different Channels
Emmett Higdon, Peter WannemacherJuly 26, 2010
The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines ...
- Downloads: 1323
For eBusiness & Channel Strategy Professionals
Report: What Financial Functionality US Consumers Want On Mobile Devices
Emmett Higdon, Peter WannemacherJuly 12, 2010
In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of onli...
- Downloads: 1326