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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Research Coverage:

Brand Tactics, Consumer Mobile Activities, Customer Advocacy, Customer Experience Management, Innovation Strategies, Marketing Measurement, Measurement Methods & Techniques, Mobile Channel for Consumers, Multichannel Customer Experience, Personas & Scenarios, Usability Testing, Web Design & Usability

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Enterprise Architecture
Manufacturing

For Enterprise Architecture Professionals
Report:Identify How BPM Can Improve Your Organization
Derek MiersJanuary 06, 2011
Business process management (BPM) attempts to alleviate problems around productivity bottlenecks, customer channel integration, cycle time reduction, and customer service improvement. But while those...
- Downloads: 742
For Enterprise Architecture Professionals
Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For Enterprise Architecture Professionals
Tool:EA Can Build The Case But Has Trouble Selling IT
Alex Cullen, Tim DeGennaroMarch 04, 2011
For Enterprise Architecture Professionals
Charts & Figures:Lot Master Application System Components
Gene LeganzaApril 19, 2011
For Enterprise Architecture Professionals
Report:Trends 2011: The State Of Business Process Change Maturity
Our Survey Shows That Firms Are Not Ready For Sustainable BPM
Alexander Peters, Ph.D.March 29, 2011
From our recent survey of 153 business process professionals who drive business process change initiatives across a wide spectrum of industries, we found that 59% of the survey respondents operate...
- Downloads: 595
For Enterprise Architecture Professionals
Report:Industry-Specific Master Data Management Trends
Rob KarelApril 06, 2011
This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...
- Downloads: 84
For Enterprise Architecture Professionals
Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs
Clay RichardsonJanuary 27, 2012
These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.
- Downloads: 42
For Enterprise Architecture Professionals
Tool:EA Programs Have The Technical Architectures Under Control
Alex Cullen, Tim DeGennaroMarch 04, 2011
For Enterprise Architecture Professionals
Tool:Organizations' Maturity Levels Are Consistent Across Two Surveys
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For Enterprise Architecture Professionals
Tool:EA's Priority Is To Communicate And Connect With Value
Alex Cullen, Tim DeGennaroMarch 04, 2011
For Enterprise Architecture Professionals
Report:Case Study: Freescale Semiconductor Uses Data Services To Analyze Real-Time Data
Gene LeganzaApril 19, 2011
Advances in technology that enable real-time data integration and analysis raise the bar for organizations' in-house information management capabilities, but they can provide significant advances in...
- Downloads: 307
For Enterprise Architecture Professionals
Tool:Mobile, Social, And Cloud Influence Collaboration, Content, And Application Architectures
Alex Cullen, Tim DeGennaroMarch 04, 2011
For Enterprise Architecture Professionals
Tool:Not All Process Change Practices Are Created Equal
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For Enterprise Architecture Professionals
Tool:Mature Firms Take A More Balanced Approach To Improvement
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For Enterprise Architecture Professionals
Tool:Larger Organizations Struggle To Achieve Higher Maturity Levels
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For Enterprise Architecture Professionals
Report:Updated Q2 2011: Simplifying Information Architecture
Creating An IA Program That Works
Gene LeganzaJune 23, 2011
It has been more than five years since Forrester first published this report outlining a simple approach to information architecture, but this domain of enterprise architecture (EA) has matured...
- Downloads: 1433
For Enterprise Architecture Professionals
Report:The State Of EA 2010
EA's Top Focus: Overcoming Long-Standing Obstacles
Alex Cullen, Tim DeGennaroMarch 04, 2011
Forrester's "State Of EA 2010" report shows consistent themes and incremental progress by the enterprise architecture (EA) function in most firms. EA leaders are part of senior IT management and have...
- Downloads: 628
For Enterprise Architecture Professionals
Tool:Primary Drivers For EA Programs
Alex Cullen, Tim DeGennaroMarch 04, 2011
For Enterprise Architecture Professionals
Tool:Information Architecture Framework
Gene LeganzaJune 23, 2011
For Enterprise Architecture Professionals
Tool:Business Architecture Efforts Play An Essential Role In Organizational Maturation
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For Enterprise Architecture Professionals
Report:Focus On Customers And Business Architecture For Greater Business Process Maturity
Results From The Forrester/IQPC Survey Of Business Process Pros
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
Over the past decade, business process transformation and continuous improvement initiatives have gained strategic traction. Despite C-suite attention, most organizations still fall relatively low on...
- Downloads: 752
For Enterprise Architecture Professionals
Report:Information Architecture Planning Toolkit
Gene LeganzaApril 04, 2013
As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...
- Downloads: 27
- Comments: 2
For Enterprise Architecture Professionals
Tool:Business Process Pros' Challenges Change As The Organization Matures
Derek Miers, Alexander Peters, Ph.D.August 30, 2011
For Enterprise Architecture Professionals
Report:Link Capabilities, Processes, And Value Streams For More Business Impact
Clay Richardson, Jeff ScottSeptember 13, 2011
Value streams and capability maps are both business architecture tools that can create a platform for strategic discussion and executive decision-making. Architects, business analysts, and process...
- Downloads: 867
- Rating:
For Enterprise Architecture Professionals
Report:BPM Projects Show Good But Varied Performance
Metrics: The Business Process Management Playbook
Craig Le ClairSeptember 21, 2012
A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...
- Downloads: 298
- Rating:

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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For Enterprise Architecture Professionals

Report:Identify How BPM Can Improve Your Organization

For Enterprise Architecture Professionals

Tool:Top Challenges Are Creating A Road Map, Evangelizing, And Ensuring A Customer Focus

For Enterprise Architecture Professionals

Tool:EA Can Build The Case But Has Trouble Selling IT

For Enterprise Architecture Professionals

Charts & Figures:Lot Master Application System Components

For Enterprise Architecture Professionals

Report:Trends 2011: The State Of Business Process Change Maturity

For Enterprise Architecture Professionals

Report:Industry-Specific Master Data Management Trends

For Enterprise Architecture Professionals

Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

For Enterprise Architecture Professionals

Tool:EA Programs Have The Technical Architectures Under Control

For Enterprise Architecture Professionals

Tool:Organizations' Maturity Levels Are Consistent Across Two Surveys

For Enterprise Architecture Professionals

Tool:EA's Priority Is To Communicate And Connect With Value

For Enterprise Architecture Professionals

Report:Case Study: Freescale Semiconductor Uses Data Services To Analyze Real-Time Data

For Enterprise Architecture Professionals

Tool:Mobile, Social, And Cloud Influence Collaboration, Content, And Application Architectures

For Enterprise Architecture Professionals

Tool:Not All Process Change Practices Are Created Equal

For Enterprise Architecture Professionals

Tool:Mature Firms Take A More Balanced Approach To Improvement

For Enterprise Architecture Professionals

Tool:Larger Organizations Struggle To Achieve Higher Maturity Levels

For Enterprise Architecture Professionals

Report:Updated Q2 2011: Simplifying Information Architecture

For Enterprise Architecture Professionals

Report:The State Of EA 2010

For Enterprise Architecture Professionals

Tool:Primary Drivers For EA Programs

For Enterprise Architecture Professionals

Tool:Information Architecture Framework

For Enterprise Architecture Professionals

Tool:Business Architecture Efforts Play An Essential Role In Organizational Maturation

For Enterprise Architecture Professionals

Report:Focus On Customers And Business Architecture For Greater Business Process Maturity

For Enterprise Architecture Professionals

Report:Information Architecture Planning Toolkit

For Enterprise Architecture Professionals

Tool:Business Process Pros' Challenges Change As The Organization Matures

For Enterprise Architecture Professionals

Report:Link Capabilities, Processes, And Value Streams For More Business Impact

For Enterprise Architecture Professionals

Report:BPM Projects Show Good But Varied Performance

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