Forrester

For eBusiness & Channel Strategy Professionals

Tool:Mobile Financial Services Adoption Today

For CIO Professionals

Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Downloads: 2477

For eBusiness & Channel Strategy Professionals

Tool:Consumers Show The Most Interest In Basic Functionality

For eBusiness & Channel Strategy Professionals

Tool:SuperConnecteds Offer A Lucrative Opportunity

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 34

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 939

For Marketing Leadership Professionals

Report:Profiling Your Best Mobile Customers

A Picture Of European Mobile-Savvy Users

iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

• Downloads: 996

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Ownership Dominates Among The Top Three Groups

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 725

For Marketing Leadership Professionals

Tool:Despite Growing Consumer Awareness, A Minority Of Consumers Download Applications

For Marketing Leadership Professionals

Tool:European Smartphone Owners Are More Likely To Share Files/Storage Across Multiple PCs

For Marketing Leadership Professionals

Report:Crafting Products For The Next Smartphone Owners

Product Strategists Must Segment The US Smartphone Market

Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of...

• Downloads: 1097

For CIO Professionals

Tool:Forty-One Percent Of US Information Workers Now Use Personal Cloud Services At Work

For Marketing Leadership Professionals

Tool:Nokia Is Strong Globally, Except In North America

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1070
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For Marketing Leadership Professionals

Tool:European Consumers Are Now Online 24x7

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 736

For Marketing Leadership Professionals

Tool:European iPhone Users Download A Variety Of Apps

For Marketing Leadership Professionals

Report:Fighting Disruptive Product Strategy: A Nokia Case Study

The N8 Is Not A Sufficient Response To Smartphone Disruptors'

Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's latest...

• Downloads: 466

For CIO Professionals

Tool:US Consumers Experience A Broad Set Of Personal Computing Challenges

For Application Development & Delivery Professionals

Tool:Customers Are Highly Engaged Across Multiple Channels

For eBusiness & Channel Strategy Professionals

Report:The Digitization Of The In-Store Experience

Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

• Downloads: 2140
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For CIO Professionals

Report:Windows: The Next Five Years

As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders

The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform...

• Downloads: 767
• Rating:

For CIO Professionals

Tool:Overall, Twenty-Eight Percent Of All US Online Adults Now Use Personal Cloud Services