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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Research Coverage:

Brand Tactics, Consumer Mobile Activities, Customer Advocacy, Customer Experience Management, Innovation Strategies, Marketing Measurement, Measurement Methods & Techniques, Mobile Channel for Consumers, Multichannel Customer Experience, Personas & Scenarios, Usability Testing, Web Design & Usability

Reports (7)
Social (2)

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Christopher Sherman

For Security & Risk Professionals
Report:Introducing Forrester's Data Privacy Heat Map
Eve Maler, Christopher Sherman, Chenxi WangDecember 22, 2011
To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines and...
- Downloads: 631
- Comments: 7
- Rating:
For Security & Risk Professionals
Client Inquiry:Are There Cloud-Based Providers For iPad Security Management?
Christopher ShermanSeptember 27, 2011
We would like to provide iPads to employees for certain business needs. Our plan is to connect the iPads to the corporate network via guest Wi-Fi and/or broadband and connect using Citrix for access...
For Security & Risk Professionals
Report:Top 15 Trends S&R Pros Should Watch: Q2 2013
John Kindervag, Stephanie Balaouras, Nick Hayes, Christopher Sherman, Eve Maler, Heidi Shey, Rick HollandApril 09, 2013
From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...
- Downloads: 291
- Rating:
For Security & Risk Professionals
Report:Forrester's Data Privacy Heat Map Supplement
Eve Maler, Christopher Sherman, Chenxi WangDecember 22, 2011
To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines and...
- Downloads: 78
- Rating:
For Security & Risk Professionals
Report:Charter A Mobility Council With Seven Tasks
Stakeholder Needs: The Mobile Security And Operations Playbook
Benjamin Gray, Ted Schadler, Chenxi Wang, Christian Kane, Christopher Sherman, Jeffrey S. HammondMay 07, 2012
Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...
- Downloads: 835
- Rating:
For Security & Risk Professionals
Report:The Forrester Wave™: Endpoint Security, Q1 2013
Endpoint Security Suites Take Center Stage In The Enterprise
Chenxi Wang, Christopher ShermanJanuary 04, 2013
In Forrester's 50 criteria evaluation of endpoint security vendors, we identified nine top providers in the category — F-Secure, IBM, Kaspersky, LANDesk, Lumension, McAfee, Sophos, Symantec,...
- Downloads: 513
- Rating:
For Security & Risk Professionals
Report:Define A Road Map For Mobile Security And Operations
Road Map: The Mobile Security And Operations Playbook
Benjamin Gray, Chenxi Wang, Christian Kane, Christopher ShermanMay 16, 2012
This report outlines the road map of Forrester's solution for security and risk (S&R) executives working with their counterparts in infrastructure and operations (I&O) to build a five-year technology...
- Downloads: 1134
- Rating:
For Security & Risk Professionals
Client Inquiry:Is It Possible To Segregate Personal And Business Data On A Mobile Device?
Christopher ShermanMay 21, 2012
One of my clients is implementing a bring-your-own-device (BYOD) program and would like to understand if there is a way to divide personal and corporate information. Is that possible? If one of my...
For Security & Risk Professionals
Report:Endpoint Security Adoption Trends, Q2 2011 To Q4 2012
How Your Peers Are Spending For Endpoint Security Through 2012
Chenxi Wang, Christopher ShermanDecember 05, 2011
Effective protection of user endpoints remains a challenge for enterprises and small and medium-size businesses (SMBs) alike. Trends such as workforce mobility and bring-your-own-device (BYOD)...
- Downloads: 783

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Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For Security & Risk Professionals

Report:Introducing Forrester's Data Privacy Heat Map

For Security & Risk Professionals

Client Inquiry:Are There Cloud-Based Providers For iPad Security Management?

For Security & Risk Professionals

Report:Top 15 Trends S&R Pros Should Watch: Q2 2013

For Security & Risk Professionals

Report:Forrester's Data Privacy Heat Map Supplement

For Security & Risk Professionals

Report:Charter A Mobility Council With Seven Tasks

For Security & Risk Professionals

Report:The Forrester Wave™: Endpoint Security, Q1 2013

For Security & Risk Professionals

Report:Define A Road Map For Mobile Security And Operations

For Security & Risk Professionals

Client Inquiry:Is It Possible To Segregate Personal And Business Data On A Mobile Device?

For Security & Risk Professionals

Report:Endpoint Security Adoption Trends, Q2 2011 To Q4 2012

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