Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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36 results in Reports

  • Peter Wannemacher
  • eCommerce
  • Consumer Technographics
  • For eBusiness & Channel Strategy Professionals

    Report:Time For US Banks To Get Tough And Turn Off Paper For eDelivery Customers

    For more than a decade, financial firms have worked to get their customers to enroll in eStatements and other eDelivery offerings. Early on, the assumption was that getting clients to receive...

    • Downloads: 226
  • For eBusiness & Channel Strategy Professionals

    Report:Why More Banks Should Put Search On Their Secure Websites

    Online Bankers Say Search Is Important But Low In Quality, And Many Banks Don't Offer Search On Their Secure Websites

    Banks routinely upgrade and enhance their secure websites with an eye toward meeting users' needs, driving sales, and differentiating from competitors. Key decisions in this process often revolve...

    • Downloads: 193
  • For eBusiness & Channel Strategy Professionals

    Report:Must-Have Features On Banks' Secure Websites

    Understanding Consumer Use And Best Practices Can Guide Providers Toward Online Banking Success

    For banks, getting their secure websites right is critical to business success. So how can digital teams at banks ensure their websites meet or exceed user expectations? Our data shows that some...

    • Downloads: 327
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Teams' Two Paths To Cross-Channel Measurement Success

    In The Long Term, Cross-Channel Measurement Is An Enterprisewide Concern, But In The Near Term, eBusiness Must Act Now

    eBusiness and channel strategy professionals have a lot on their plates these days: Consumers are moving across channels for sales and service, spanning digital touchpoints like Twitter and public...

    • Downloads: 314
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking 2012

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...

    • Downloads: 1827
  • For eBusiness & Channel Strategy Professionals

    Report:The ROI Of Mobile Investing And Mobile Trading

    Making The Business Case For Mobile Efforts At Wealth Management Firms

    Mobile has become a high priority for eBusiness teams at wealth management and investment firms. In the US, the proportion of online adults who use the mobile channel to manage their investments rose...

    • Downloads: 700
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Mobile Financial Services: 2011

    Adoption Of Mobile Banking Is Heating Up And Portends Future Use Of Mobile Investing And Insurance Services

    Most of the "big five" banking providers have now launched mobile offerings, and clients are responding. Consumer adoption of mobile banking in Canada has risen sharply from just 1% in 2008 to 9% at...

    • Downloads: 748
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Channel Strategy: An Overview

    How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

    • Downloads: 2294
  • For eBusiness & Channel Strategy Professionals

    Report:The ROI Of Mobile Banking

    By-The-Numbers Business Case Is Lukewarm Today, But Advanced Functionality And Elusive Benefits Suggest Greater Returns Lie Ahead

    Consumer adoption of mobile banking has accelerated over the past few years. In the US, the proportion of online adults who are mobile bankers has quadrupled from 4% in 2006 to 16% at the end of...

    • Downloads: 1373
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of US Mobile Banking: 2011

    Mainstream Adoption Hinges On Issues With Value, Security, And Support

    Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and...

    • Downloads: 1544
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Leaders Should Use The Web To Target Small Businesses Shopping For Financial Products

    One-Third Of Small Business Owners Research Financial Services Products Online

    Three in four small business owners have used the Internet for at least one banking activity in the past year. But which channels do owners use to shop for the financial products they use for their...

    • Downloads: 446
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Investing

    Mobile is the hot channel these days. A number of investment firms have developed mobile apps, and many offer dedicated mobile Web sites. Consumer adoption is ticking up: Today, 11% of investors are...

    • Downloads: 990
  • For eBusiness & Channel Strategy Professionals

    Report:How Canadian Banking Customers Use Different Channels

    ABMs And The Web Are Now The Two Most Commonly Used Channels

    Just as it has in other countries, the rise of online banking has changed the way Canadians conduct banking activities. Automated banking machines (ABMs) are the most widely used banking channel on a...

    • Downloads: 609
  • For eBusiness & Channel Strategy Professionals

    Report:US Consumers Continue To Show Limited Interest In Mobile Payments

    Consumer Interest Is Rising Slightly, But Mainstream Adoption Is Still Far Off

    In the US, adoption of mobile payments has been virtually nonexistent, although interest is starting to notch upward. Today, 18% of US online adults express interest in mobile payments, and yet less...

    • Downloads: 1236
  • For eBusiness & Channel Strategy Professionals

    Report:How Canadian Insurance Customers Use Different Channels

    Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer...

    • Downloads: 580
  • For eBusiness & Channel Strategy Professionals

    Report:The Web Is The Critical Channel For Serving Small Business Banking Customers

    eBusiness Executives Should Focus On Web Site Functionality For Support

    Small business owners know a lot about their businesses, but they often know little about how to best manage the financial aspects of those businesses. As these small businesses grow, banks can build...

    • Downloads: 766
  • For eBusiness & Channel Strategy Professionals

    Report:How US Banking Customers Use Different Channels

    The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines...

    • Downloads: 1374
  • For eBusiness & Channel Strategy Professionals

    Report:What Financial Functionality US Consumers Want On Mobile Devices

    Nail The Basics To Quickly Expose The Value Of The Channel

    In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online...

    • Downloads: 1346
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Leaders: It's Time To Take Financial Service Comparison Web Sites Seriously

    Usage Is Rising Driven By First-Time Users And Younger Generations

    In 2009, 21% of financial product online applicants — more than 50 million Americans — used a third-party online comparison Web site, and 36% of these applicants did so for the first...

    • Downloads: 527
  • For eBusiness & Channel Strategy Professionals

    Report:How Canadians Rate Their Investment And Insurance Firms On Retirement Planning

    Top Firms Include Investors Group And RBC Wealth Management

    With nearly 5 million Canadians headed into retirement in the next 10 years — and younger Canadians beginning to plan for their own retirements — eBusiness and channel strategy...

    • Downloads: 310
  • For eBusiness & Channel Strategy Professionals

    Report:How US Bank Customers Use ATMs

    ATMs are an important but often neglected channel. Eighty-five percent of US bank customers use ATMs, and one in three uses one at least weekly. Today's consumers use ATMs to make deposits, check...

    • Downloads: 599
  • For eBusiness & Channel Strategy Professionals

    Report:The US Life Insurance Buyer's Journey

    Most Buyers Research On The Web Or In Person; Few Apply Online

    Half of US adults own life insurance, and roughly 25 million apply for a new policy each year. The Web has recently overtaken agents as the most commonly used channel among US life insurance...

    • Downloads: 949
  • For eBusiness & Channel Strategy Professionals

    Report:The US Home Insurance Buyer's Journey

    Phone Is The Dominant Channel For Research And Applications

    More than 100 million US online adults own home insurance, and one in 10 applies for a new policy each year. The phone is the most popular research channel, although roughly one-third of researchers...

    • Downloads: 546
  • For eBusiness & Channel Strategy Professionals

    Report:The US Auto Insurance Buyer's Journey

    The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

    Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research,...

    • Downloads: 900
  • For eBusiness & Channel Strategy Professionals

    Report:Why Americans Research Financial Products Online But Buy Through Other Channels

    Channel Switching Is Driven Largely By Security And Support Issues

    Many US customers use multiple channels when buying financial services products, crossing channels during their path to purchase. Among online adults, 41% of financial product applicants research...

    • Downloads: 1042