CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.


Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Research Coverage:

Brand Tactics, Consumer Mobile Activities, Customer Advocacy, Customer Experience Management, Innovation Strategies, Marketing Measurement, Measurement Methods & Techniques, Mobile Channel for Consumers, Multichannel Customer Experience, Personas & Scenarios, Usability Testing, Web Design & Usability

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

Sorry — your search returned 0 results within Reports, so we expanded it to include Everything.

28002 results in Everything

     
    Loading...

    Browse

    About Forrester

    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

    Roles We Serve

    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

    Analysts & Coverage Areas

    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

    Research
    Latest Reports
    Playbooks
    Charts & Figures
    Forrester Waves
    Planned Research
    Data
    Consumer Data
    Business Data
    Events
    Forums
    Webinars
    Workshops
    Tools & Templates
    Vendor Selection Aids
    Best Practice & Self-Assessments
    Models & Calculators
    Document Templates

    Forrester Leadership Boards

    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

    Consulting

    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

    Community

    Connect with peers and analysts, share your views, and ask questions on key business issues.

    Blog

    Forrester analysts weigh in on the latest business and technology news.

    • BROWSE
    • Register
    • Call +1 617.613.5730
    • Cart