Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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459 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part One

    Best Practices For Successful Partnerships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, Forrester survey data shows that only a small percent of firms are outsourcing Agile application...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 145
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends: The Rise Of SaaS

    The shift to SaaS is the leading agent of change in applications adoption as companies seek better flexibility and speed. Results from our Forrsights Software Survey, Q4 2013, reveal significant...

    • Downloads: 375
  • For Application Development & Delivery Professionals

    Report:Digital Business Design Sharpens Organizations' Competitive Posture

    How Four Organizations Are Using Business-Centered Integration To Improve Agility And Enter New Markets

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

    • Downloads: 236
  • For Application Development & Delivery Professionals

    Report:Offboarding Software Avoids Risks, Reduces Cost, And Provides Efficiencies

    Offboarding involves the processing of employee terminations, whether initiated by the employee or the company. Offboarding provides a consistent process and manageable tools to gather relevant...

    • Downloads: 142
  • For Application Development & Delivery Professionals

    Report:Quick Take: With Salesforce1, Finally, An Integrated Cloud Platform

    New Mobile App Is The Tip Of The Iceberg For New Platform Release

    Salesforce1 was the big development revealed at salesforce.com's huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile app?...

    • Downloads: 230
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of Customer Service In 2014

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and the...

    • Downloads: 2604
  • For Application Development & Delivery Professionals

    Report:Implement Effective Customer Service Metrics

    Benchmarks: The Contact Centers For Customer Service Playbook

    This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer service metrics. This report...

    • Downloads: 877
  • For Application Development & Delivery Professionals

    Report:Use HR Analytics To Optimize Talent Processes

    HR Analytics Help Improve Workforce Recruiting, Performance, And Learning

    Human resources (HR) analytics have taken on new importance as organizations strive to hire, develop, and retain the best employees to remain competitive in fields where efficiency and human...

    • Downloads: 1071
  • For Application Development & Delivery Professionals

    Report:Turbocharge Customer Service Processes With Social Technologies

    Companies can use social technologies to help deliver a customer service experience that aligns with customer expectations, ultimately resulting in a more loyal customer base and a larger wallet...

    • Downloads: 436
  • For Application Development & Delivery Professionals

    Report:Putting A Price On Your Mobile Strategy

    Business Case: The Mobile App Development Playbook

    Application development and delivery professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they aren't involved in it. At a...

    • Downloads: 660
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 997
  • For Application Development & Delivery Professionals

    Report:Agility At Enterprise Scale

    How To Apply Agile Methodology To ERP

    Unlike custom apps, packaged apps don't require extensive requirements gathering. In fact, application development and delivery (AD&D) teams only usually gather "requirements" in the conference room...

    • Downloads: 213
  • For Application Development & Delivery Professionals

    Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

    • Downloads: 203
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suite Customer Service Solutions, Q3 2012

    How The Top 18 Solutions Stack Up

    During the past five years, the customer service capabilities of customer relationship management (CRM) suite solutions have greatly matured as vendors have focused on solidifying the foundational...

    • Downloads: 1941
  • For Application Development & Delivery Professionals

    Report:Master Data Management: Customer Maturity Takes A Great Leap Forward

    Inquiry Spotlight On Master Data Management, Q1 2010 to Q2 2011

    Master data management (MDM), the business capability charged with finally delivering that elusive single trusted view of critical enterprise data, is far from being a mature, commoditized competency...

    • Downloads: 1057
  • For Application Development & Delivery Professionals

    Report:Mobile Development — Smooth Sailing Or Titanic Voyage?

    Assessment: The Mobile App Development Playbook

    Demand for the creation of new mobile applications is increasing rapidly — will you be ready to meet these new challenges? If you think that satisfying business demands for mobile apps simply...

    • Downloads: 592
  • For Application Development & Delivery Professionals

    Report:Updated 2012: BI Service Provider Short-Listing Tool

    Create a shortlist using our tool to find the right set of providers based on your technology requirements, industry, project size, and geographic scope.Eliminate or add partners based on factors...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    So, you've finished your first major digital experience project: You've launched the app, modernized the website, and integrated your digital experience technologies. How do you make sure that you...

    • Downloads: 205
  • For Application Development & Delivery Professionals

    Report:Key Requirements For The Banking Platform Of The Future

    Design And Select Banking Platforms Based On Forward-Looking Target State Requirements

    Forrester defined 14 requirements for the banking platform of the future — based on an updated view of banking IT in 2023 and Forrester's next-generation banking platform requirements. In...

    • Downloads: 830
  • For Application Development & Delivery Professionals

    Report:SIP Trunking May Save You Money

    I&O Professionals Need To Explore SIP Trunking, But Consider Application, Security, And Interoperability Costs When Calculating ROI

    The communications industry continues on its path to packetizing real-time communications managed by session initiation protocol (SIP). As a result, SIP trunking is a key component that connects...

    • Downloads: 434
  • For Application Development & Delivery Professionals

    Report:Organize To Deliver And Manage Application Transformation

    Organization: The Business Applications Playbook

    This report outlines the organizational component of Forrester's solution for application development and delivery (AD&D) professionals working on business application strategy. Every firm faces a...

    • Downloads: 590
  • For Application Development & Delivery Professionals

    Report:Quick Take: The Salesforce-HP Superpod Experiment

    Salesforce Gives HP Gear And Dedicated Instances A Test Drive

    Salesforce.com's most puzzling announcement at its Dreamforce 2013 conference was the Superpod it will develop with HP. Superpod will be an instance of the Force.com platform and sales and service...

    • Downloads: 92
  • For Application Development & Delivery Professionals

    Report:Drive Business Agility And Value By Increasing Your API And SOA Maturity

    Forrester's Eight Central Elements Of Service-Based Maturity Provide A Foundation For Achieving Business Agility Via APIs And SOA

    Effective strategies for service-oriented architecture (SOA) and application programming interfaces (APIs) require maturity on multiple fronts. Application development teams and solution architects...

    • Downloads: 508
  • For Application Development & Delivery Professionals

    Report:Justify Agile With Shorter, Faster Development

    Business Impact: The Agile And Lean Playbook

    This report outlines the business impact of Forrester's solution for application development and delivery (AD&D) executives looking to implement Agile and Lean. It is designed to help AD&D execs...

    • Downloads: 1401