Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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459 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Banking Industry Architecture Network Delivers On Semantic Business Services Specifications

    The BIAN Revisited Series: Part 1

    The Banking Industry Architecture Network (BIAN), a nonprofit organization, has been working on semantic specifications of business services for the banking industry for a couple of years. Just...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:Energize Your Developers With A Hackathon

    What Enterprise Dev Leaders Need To Know About Hackathons

    The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

    • Downloads: 213
  • For Application Development & Delivery Professionals

    Report:TechRadar™: BI Analytics, Q3 2013

    Landscape: The Business Intelligence Playbook

    Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business put...

    • Downloads: 1122
  • For Application Development & Delivery Professionals

    Report:Brief: Systems Of Engagement Take Center Stage

    The Three Complementary Classes Of Modern Software

    Software is THE crucial element of business success in the age of the customer. It captures the essence of companies' value and brand promise and provides the means of engagement for customers. For...

    • Downloads: 197
  • For Application Development & Delivery Professionals

    Report:Avoid The Key Obstacles To Your Banking Platform Application Transformation

    Follow Banking Platform Transformation Best Practices To Mitigate Risk

    Today's financial services firms often find that their application landscape can no longer cope with their most urgent business drivers and thus requires transformation. Forrester's Q3 2012 Global...

    • Downloads: 241
  • For Application Development & Delivery Professionals

    Report:A Radical Rethink Of Data Architecture For Customer Engagement

    Effective Customer Engagement Requires Rapid Change And A New World Of Data

    A prerequisite to winning in the age of the customer is a deep and almost uncanny knowledge of customers and prospects. "Customer data" used to mean the data in customer relationship management (CRM)...

    • Downloads: 160
  • For Application Development & Delivery Professionals

    Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

    Market Overview: Business Rules Platforms In 2013

    The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

    • Downloads: 428
  • For Application Development & Delivery Professionals

    Report:Application Delivery In The Modern Age

    Vision: The Modern Application Delivery Playbook

    Rapid evolution in cloud and mobile applications and the permeation of social media throughout the developer community have led to a new approach in the way that organizations deliver business value...

    • Downloads: 502
  • For Application Development & Delivery Professionals

    Report:Introducing ADAM: Forrester's Application Development Assessment Methodology

    Use This Holistic And Actionable Approach To Drive Real Improvement

    Modern problems require modern solutions. As firms wrestle with transforming application development and delivery to embody business technology (BT), leaders require clear measurements to justify,...

    • Downloads: 928
  • For Application Development & Delivery Professionals

    Report:Brief: Mobile Middleware — Right Or Wrong?

    When A Mobile Middleware Solution Makes Sense

    Mobile apps commonly access data stored in corporate systems of record; unfortunately, these systems were not architected for the demands of mobile clients. This creates a need for an interface layer...

    • Downloads: 201
  • For Application Development & Delivery Professionals

    Report:Self-Assessment Tool For Customer Data Management Capabilities

    Forrester recommends using the customer data management self-assessment tool to prepare to prioritize effort and investment in customer data management capabilities. The tool allows you to...

    • Downloads: 35
  • For Application Development & Delivery Professionals

    Report:Brief: Services Supplant Mobile Middleware

    In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

    Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

    • Downloads: 188
  • For Application Development & Delivery Professionals

    Report:How To Get Ready For Change

    Put "People Change" Front And Center

    Change management is an ongoing organizational process due to the continual change that characterizes today's business. The repercussions of not handling change well include lost revenue, lower staff...

    • Downloads: 480
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Adobe Offers A Leading Combination Of Strategy And Resources

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

    • Downloads: 2175
  • For Application Development & Delivery Professionals

    Report:Brief: Mobile Access To Back-End Systems

    The Uses And Limitations Of Screen-Scraping

    Mobile applications are the linchpins of business strategies to attract, retain, and delight customers. Mobile developers, in turn, need access to customer data typically resident in back-end systems...

    • Downloads: 171
  • For Application Development & Delivery Professionals

    Report:How To Implement Digital Business Design

    Move Deliberately, But Carefully, Toward Forrester's Vision For The Future Of Integration

    Application development and delivery (AD&D) professionals need a foundation for recasting their integration strategies to meet 21st-century demands for business agility. Forrester's vision for...

    • Downloads: 499
  • For Application Development & Delivery Professionals

    Report:Open Source And Cloud-Based Integration Trends

    A Recent Forrester Survey Shows Divergent Plans

    Open source and cloud-based integration solutions are becoming more prevalent in many organizations. Still, many others are resisting these new alternatives, sometimes based on rational concerns but...

    • Downloads: 873
  • For Application Development & Delivery Professionals

    Report:From Geek To Enterprise Chic: Open Source Digital Experience Tools Gain Traction

    Open Source Software Applications Move Out Of The Basement And Into The Boardroom To Power Next-Gen Digital Experiences

    Adoption of open source digital experience software, historically driven by grassroots developers, is expanding in part due to commercial vendors, many of whom support free community versions of...

    • Downloads: 124
  • For Application Development & Delivery Professionals

    Report:Developers Are The St. Bernard For Mobile Projects

    How App Developers Will Rescue Their Business Counterparts And Continue The Pursuit Of Innovation

    Rushing to "check the box" on mobile projects has led to far too many shortcuts. Digital business leaders have picked the low-hanging fruit and the tree is nearly bare. Too many companies are making...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:Establish Your API Design Strategy

    APIs Are A Key Embodiment Of Your Digital Business

    When designed well, application programming interfaces (APIs) for the open Web create a wide range of business opportunity. The problem that application development and delivery (AD&D) professionals...

    • Downloads: 718
  • For Application Development & Delivery Professionals

    Report:Express Lean, Agile, And DevOps Cultural Changes In Terms Of Business Value

    Don't Let Jargon Derail Customer-Facing Mobile/Web Efforts

    As application development and delivery professionals retool to deliver customer-facing web and mobile applications to attract, win, and serve customers, they must overcome entrenched processes and...

    • Downloads: 161
  • For Application Development & Delivery Professionals

    Report:Forrester's Best Practices Framework For Customer Service Self-Assessment

    • Downloads: 88
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise ETL, Q1 2012

    Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

    In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

    • Downloads: 1993
  • For Application Development & Delivery Professionals

    Report:Elevate The ALM Discussion To The Business Plane

    Making A Compelling Argument For ALM Investment

    Implementing a more effective application life-cycle management (ALM) strategy will depend on making a compelling business case for investing in changes. Buying new ALM tools, hiring new staff, and...

    • Downloads: 268
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    Landscape: The CRM Playbook

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

    • Downloads: 1096