Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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437 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 466
  • For Application Development & Delivery Professionals

    Report:Informal Learning Dominates Corporate And Customer Learning Approaches

    Informal learning — as an individual activity and as an activity in a social setting — is experiencing tremendous growth. This interest is due to three factors: Millennials in the...

    • Downloads: 301
  • For Application Development & Delivery Professionals

    Report:Cloud Mobile Development: Enabled By Back-End-As-A-Service, Mobile's New Middleware

    Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side...

    • Downloads: 911
  • For Application Development & Delivery Professionals

    Report:CDNs Extend To Web Performance Optimization And End-To-End Cloud Services

    Market Overview: CDN And Digital Acceleration Services

    Content delivery networks (CDNs) have been around for over 20 years, yet intensifying digital performance requirements are forcing CDN providers to evolve. CDN vendors are still focused on speeding...

    • Downloads: 94
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 547
  • For Application Development & Delivery Professionals

    Report:Growth And Insight Drive Application Adoption Trends

    Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

    • Downloads: 122
  • For Application Development & Delivery Professionals

    Report:Accelerating App Development And Delivery To Formula 1 Speeds

    Vision: The Application Development Strategy, Structure, and Sourcing Playbook

    Businesses rely on great applications to attract and engage customers, who increasingly use mobile apps to transact business anywhere at any time, and social technologies that transform individuals...

    • Downloads: 286
  • For Application Development & Delivery Professionals

    Report:14 Digital Customer Experience Tools To Engage With Your Customers

    Tools And Technology: The Digital Experience Delivery Playbook

    Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

    • Downloads: 1565
  • For Application Development & Delivery Professionals

    Report:High-Value Requirements Are Changing App Dev And Delivery

    Requirements Go From Unfortunate Necessity To Strategic Asset

    Requirements have undergone a quiet revolution — the conversations have moved from a focus on the high cost of bad requirements to the positive value of good requirements. Not satisfied with...

    • Downloads: 456
  • For Application Development & Delivery Professionals

    Report:Enterprise Hadoop Best Practices: Concrete Guidelines From Early Adopters In Online Services

    Today's big data challenges require innovative approaches for extreme volumes, velocities, varieties, and variabilities of data for advanced analytics. Increasingly, high-tech early adopters are...

    • Downloads: 1063
  • For Application Development & Delivery Professionals

    Report:Map The Way To Your CRM Business Outcomes

    Road Map: The CRM Playbook

    When application development and delivery (AD&D) professionals create a customer relationship management (CRM) road map, they need to evaluate alternative CRM tactics, identify and leverage synergies...

    • Downloads: 452
  • For Application Development & Delivery Professionals

    Report:API Design, Part 2: Design Messaging Styles By Balancing Reach With Your Other Design Goals

    To Foster API Acceptance, Design Around Your API Users' Messaging Preferences And Need For Other Capabilities

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they select messaging types for...

    • Downloads: 484
  • For Application Development & Delivery Professionals

    Report:Transform Application Delivery To Improve Business Agility

    Business Case: The Application Development Strategy, Structure, And Sourcing Playbook

    The principal opportunity and challenge facing application delivery leaders is to deliver applications that help business leaders win, serve, and retain customers. That means delivering compelling,...

    • Downloads: 153
  • For Application Development & Delivery Professionals

    Report:The Smart Way To Implement Process-Centric CRM

    Deliver Breakthrough Customer Experiences By Transforming Business Processes

    Organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the organization and set it on the path toward continuous improvement. They are moving from...

    • Downloads: 1173
  • For Application Development & Delivery Professionals

    Report:Quantify The Business Value Of CRM

    Business Case: The CRM Playbook

    Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

    • Downloads: 722
  • For Application Development & Delivery Professionals

    Report:The Role Of The Business Analyst In The Age Of Agile Development

    With the advent of Agile development, business analysts (BAs) have to prove their worth in a developer-centric environment where their role may be seen as nonessential. BAs need to navigate the...

    • Downloads: 658
  • For Application Development & Delivery Professionals

    Report:Understand Business Needs For Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) professionals who will play a significant role in planning, building, and...

    • Downloads: 273
  • For Application Development & Delivery Professionals

    Report:Transform Strategic Processes For Talent Management And Employee Engagement

    Processes: The Human Resource Management Playbook

    This report, the processes component of the human resource management (HRM) playbook, enables application development and delivery (AD&D) professionals, CIOs, and their HR business partners to...

    • Downloads: 831
  • For Application Development & Delivery Professionals

    Report:How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:Create A Road Map To Guide Digital Experience Delivery

    Road Map: A The Digital Experience Delivery Playbook Report

    Achieving success with your firm's digital experience (DX) delivery strategy involves understanding your organization's customer experience strategy, adopting and leveraging the right technology, and...

    • Downloads: 475
  • For Application Development & Delivery Professionals

    Report:API Design, Part 3: Make Transactions And Error Handling Clear In Your API Designs

    Ensure That Your Choice Of Messaging Style Does Not Interfere With The Design Clarity Of Your API

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 465
  • For Application Development & Delivery Professionals

    Report:Disrupt The Employee Performance Process To Align With Business And Customer Outcomes

    Performance Management: The Human Resource Management Playbook

    The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Historically linked to the annual salary review, performance...

    • Downloads: 175
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    Customer service is a cornerstone of a company's customer experience strategy. Delivering good customer service has quantifiable benefits measured in decreased operational costs, increased repurchase...

    • Downloads: 380
  • For Application Development & Delivery Professionals

    Report:Responsive Web Mockup And Prototyping Tools Can Help Repair The Design-Development Rift

    Responsive web design (RWD) projects have thrown a wrench into traditional waterfall approaches. Design and development efforts need greater synchronization because of the complexity that RWD brings...

    • Downloads: 183
  • For Application Development & Delivery Professionals

    Report:Business Intelligence Market Trends In Asia Pacific

    Demand for business intelligence (BI) tools, technologies, and approaches is increasing across Asia Pacific excluding Japan (APEJ). Competitive pressures in both mature and growth markets across the...

    • Downloads: 516