Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Refine your results

Date Range

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

443 results in Reports

  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Use Forrester's Continuous Delivery Assessment Model To Increase Delivery Speed

    Improving delivery speed requires not only automating your delivery pipeline, but also changing the way you engage the business and customers, charter initiatives, and manage workflow. Once the...

    • Downloads: 273
  • For Application Development & Delivery Professionals

    Report:Forrester's Best Practices Framework For Continuous Delivery Self-Assessment

    Improving delivery speed requires not only automating your delivery pipeline, but also changing the way you engage the business and customers, charter initiatives, and manage workflow. Once the...

    • Downloads: 40
  • For Application Development & Delivery Professionals

    Report:Which Public Cloud Platforms Have The Right Developer Tools And Services?

    Our Guide To The Tools And Services Of 22 Platforms

    There are many mobile and customer-facing apps and built-on public cloud platforms — and more will come as the age of the customer progresses. Customer-facing apps are different: They...

    • Downloads: 353
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Adobe Offers A Leading Combination Of Strategy And Resources

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

    • Downloads: 2250
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    Landscape: The CRM Playbook

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

    • Downloads: 1118
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suite Customer Service Solutions, Q3 2012

    How The Top 18 Solutions Stack Up

    During the past five years, the customer service capabilities of customer relationship management (CRM) suite solutions have greatly matured as vendors have focused on solidifying the foundational...

    • Downloads: 1970
  • For Application Development & Delivery Professionals

    Report:Brief: Systems Of Engagement Take Center Stage

    The Three Complementary Classes Of Modern Software

    Software is THE crucial element of business success in the age of the customer. It captures the essence of companies' value and brand promise and provides the means of engagement for customers. For...

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:Forrester's Self-Service BI Capabilities Self-Assessment Model

    What Are Your Organization's Self-Service BI Capabilities?

    There's no clear single definition of what self-service business intelligence (BI is), but it's definitely more complex than just having a graphical user interface (GUI) and/or being user-friendly or...

    • Downloads: 37
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    Vision: The CRM Playbook

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 732
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 542
  • For Application Development & Delivery Professionals

    Report:Who Are Enterprise Cloud Developers?

    What Forrester's Forrsights Developer Survey, Q1 2013 Shows

    Less than a quarter of all enterprise developers are using cloud platforms today. Examining the first movers, using the Forrester Forrsights Developer Survey, Q1 2013, we found significant...

    • Downloads: 179
  • For Application Development & Delivery Professionals

    Report:Case Study: Sybron Dental Tackles Sales Productivity Improvement With Mobile CRM

    How do you leverage a treasure trove of end customer data when it suddenly comes available? Sybron Dental, a dental supplies company, faced this scenario when it struck a deal with its distributors...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:Build An Outside-In Contact Center Road Map

    Road Map: The Contact Centers For Customer Service Playbook

    This report outlines the road map planning of Forrester's solution for applications development and delivery (AD&D) professionals working in customer service. For most industries, a large percentage...

    • Downloads: 589
  • For Application Development & Delivery Professionals

    Report:Connect The Dots Between Customer Self-Service And Contact Centers

    Capturing Interaction Data From Multiple Self-Service Touchpoints To Increase Revenue And Effectiveness And Cut Costs

    As self-service systems of engagement channels such as mobile, the Web, and interactive voice response (IVR) peel off an increasing number of straightforward customer service requests, the tougher...

    • Downloads: 469
  • For Application Development & Delivery Professionals

    Report:Prioritize Retail Technology Management Investments To Stay Competitive

    Retailers expect more industry change in the next five years than they experienced in the last 50. They plan investments in infrastructure and expect to spend more on people, contractors, and...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Market Overview: Project-Based ERP For Service Delivery Professionals

    A growing number of organizations delivering project-based services to customers seek business apps that more fully reflect that project focus and apply it to business-processes-powering project...

    • Downloads: 857
  • For Application Development & Delivery Professionals

    Report:API Design, Part 2: Design Messaging Styles By Balancing Reach With Your Other Design Goals

    To Foster API Acceptance, Design Around Your API Users' Messaging Preferences And Need For Other Capabilities

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they select messaging types for...

    • Downloads: 480
  • For Application Development & Delivery Professionals

    Report:Market Overview: Chat Solutions For Customer Service

    Twenty Solutions For Delivering Differentiated Experiences

    Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

    • Downloads: 654
  • For Application Development & Delivery Professionals

    Report:Integration Competency Center Best Practices

    Lessons Learned By Firms That Have Implemented One

    Creating an effective integration competency center (ICC) requires considerable upfront planning and coordination to succeed. To maximize your chances of success, take advantage of the lessons...

    • Downloads: 418
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Financial Performance Management, Q3 2013

    How The Top 11 Providers Stack Up In A Rapidly Evolving Market

    In Forrester's 55-criteria evaluation of financial performance management (FPM) vendors, we identified the 11 most significant software providers — Adaptive Planning, Host Analytics, IBM,...

    • Downloads: 514
  • For Application Development & Delivery Professionals

    Report:Select The Best HRM Solutions Using An Accelerated Approach

    Tools And Technology: The Human Resource Management Playbook

    This report, a component of Forrester's human resource management (HRM) playbook, provides a framework for selecting and acquiring HRM software and related services. The widespread adoption of...

    • Downloads: 308
  • For Application Development & Delivery Professionals

    Report:Updated 2012: BI Service Provider Short-Listing Tool

    Create a shortlist using our tool to find the right set of providers based on your technology requirements, industry, project size, and geographic scope.Eliminate or add partners based on factors...

    • Downloads: 160
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 1004
  • For Application Development & Delivery Professionals

    Report:Map The Way To Your CRM Business Outcomes

    Road Map: The CRM Playbook

    When application development and delivery (AD&D) professionals create a customer relationship management (CRM) road map, they need to evaluate alternative CRM tactics, identify and leverage synergies...

    • Downloads: 450
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 148