Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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124 results in Reports

  • Application Development & Delivery
  • Information Management
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Adobe Offers A Leading Combination Of Strategy And Resources

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

    • Downloads: 2250
  • For Application Development & Delivery Professionals

    Report:Forrester's Self-Service BI Capabilities Self-Assessment Model

    What Are Your Organization's Self-Service BI Capabilities?

    There's no clear single definition of what self-service business intelligence (BI is), but it's definitely more complex than just having a graphical user interface (GUI) and/or being user-friendly or...

    • Downloads: 37
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    Vision: The CRM Playbook

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 732
  • For Application Development & Delivery Professionals

    Report:Updated 2012: BI Service Provider Short-Listing Tool

    Create a shortlist using our tool to find the right set of providers based on your technology requirements, industry, project size, and geographic scope.Eliminate or add partners based on factors...

    • Downloads: 160
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 1004
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:Manage Master Data About Your People

    Organizations Face Challenges With The Proliferation Of Employee Data

    Although the notion of a global system of record for employee information is widely accepted, many organizations are unable to achieve this goal. The majority of organizations maintain complex and...

    • Downloads: 619
  • For Application Development & Delivery Professionals

    Report:Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

    • Downloads: 2685
  • For Application Development & Delivery Professionals

    Report:Update 2011: Forrester's BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

    • Downloads: 203
  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Live Or Die By Your Customer Data Management Strategy

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 1556
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 977
  • For Application Development & Delivery Professionals

    Report:Forrester's Advanced Data Visualization Capabilities Self-Assessment Model

    What Are Your Organization's Advanced Data Visualization Capabilities?

    There's no clear single definition of what effective advanced data visualization (ADV) is, but it's definitely more complex than just having graphs and charts. The purpose of this model is not to...

    • Downloads: 45
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014

    The Answer To Exploiting Perishable Insights

    Streaming analytics is anything but a sleepy, rearview mirror analysis of data. No, it is about knowing and acting on what's happening in your business at this very moment — now. Forrester...

    • Downloads: 426
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 463
  • For Application Development & Delivery Professionals

    Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

    • Downloads: 845
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Executive Overview: The Business Intelligence Playbook

    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

    • Downloads: 1956
  • For Application Development & Delivery Professionals

    Report:Build An Agile Customer Data Support Organization

    In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

    • Downloads: 289
  • For Application Development & Delivery Professionals

    Report:Emerging Trends: Social Collaboration Is Poised To Accelerate ERP Business Processes

    It's Early Days For Adoption, But Use Cases Are Starting To Take Shape

    Application development and delivery professionals will benefit from new technologies that will both help them engage at a deeper level with their peers as well as enable them to access a wider set...

    • Downloads: 703
  • For Application Development & Delivery Professionals

    Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

    Understand The Changing Technology Landscape To Identify New Areas Of Opportunity

    AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

    • Downloads: 570
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

    • Downloads: 473
  • For Application Development & Delivery Professionals

    Report:BI On BI: How To Manage The Performance Of BI Initiatives

    Performance Management: The Business Intelligence Playbook

    Business intelligence (BI) is often defined as processes and technologies to manage business performance, with the ultimate goal of making more informed decisions based on real data, not hunches. But...

    • Downloads: 518
  • For Application Development & Delivery Professionals

    Report:SharePoint Enters Its Awkward Teenage Years

    Customer Struggles With Social, Cloud, And Mobile Signal A Transition

    Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

    • Downloads: 865
  • For Application Development & Delivery Professionals

    Report:Forrsights: Winning Software Strategies

    Unveiling The Software Strategies Of Top-Performing Companies

    During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...

    • Downloads: 161
  • For Application Development & Delivery Professionals

    Report:Are You Ready For SharePoint's Big Pivot?

    What You Need To Know To Make The Shift To SharePoint 2013

    With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

    • Downloads: 333
  • For Application Development & Delivery Professionals

    Report:BI Effort And Price Estimation Model

    Initial business intelligence deployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with professional...

    • Downloads: 72