Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.


Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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146 results in Reports

  • Application Development & Delivery
  • Information Management
  • For Application Development & Delivery Professionals

    Report:Enterprise Hadoop Best Practices: Concrete Guidelines From Early Adopters In Online Services

    Today's big data challenges require innovative approaches for extreme volumes, velocities, varieties, and variabilities of data for advanced analytics. Increasingly, high-tech early adopters are...

    • Downloads: 961
  • For Application Development & Delivery Professionals

    Report:Stay Alert To Database Technology Innovation

    Specialized Data Management Options Abound — Are Any Right For Your Apps?

    Growth in the volume and pace of business is driving new application and data requirements that are often well beyond the design limits of existing relational database technologies. These include...

    • Downloads: 1135
  • For Application Development & Delivery Professionals

    Report:Updated 2012: BI Service Provider Short-Listing Tool

    Create a shortlist using our tool to find the right set of providers based on your technology requirements, industry, project size, and geographic scope.Eliminate or add partners based on factors...

    • Downloads: 136
  • For Application Development & Delivery Professionals

    Report:Best Practices: Knowledge Management For Customer Service

    Use Knowledge To Power Personalized Customer Experiences

    Customer service managers agree that the right knowledge, delivered at the right time in the service resolution process, is critical to a successful interaction. But they struggle to tame the volume...

    • Downloads: 1253
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience

    Findings From Forrester's Q1 2011 Web Content Management Survey

    Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises...

    • Downloads: 1090
  • For Application Development & Delivery Professionals

    Report:Trends 2011: It's Time For The Business To Own Master Data Management Strategies

    Business process professionals recognize master data management (MDM) as a critical enabler to deliver optimized business processes and trusted business insights. But ownership of MDM remains in the...

    • Downloads: 2062
  • For Application Development & Delivery Professionals

    Report:Solvency II — What It Means To You

    With the deadline fast approaching for Solvency II compliance, global insurance firms need to take urgent action to avoid being compelled to adopt a standard model for computing their capital...

    • Downloads: 325
  • For Application Development & Delivery Professionals

    Report:The Evolution Of Integration Alternatives

    This presentation provides some perspective on how integration tools have evolved over the past few years, resulting in significant functional overlap in many cases. It explains the simultaneous...

    • Downloads: 54
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise ETL, Q1 2012

    Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

    In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

    • Downloads: 1626
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Brings Demand For Elastic Application Platforms

    EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits

    Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...

    • Downloads: 1178
  • For Application Development & Delivery Professionals

    Report:Avoid Process Data Headaches: Align Business Process And Data Governance Initiatives

    Today, enterprises swim in an endless ocean of business data used to power mission-critical business processes, executive decisions, corporate policies, and business rules. Many organizations kick...

    • Downloads: 1045
  • For Application Development & Delivery Professionals

    Report:Case Study: Symantec Uses Relevant Knowledge Content To Better Serve Customers

    Symantec, a provider of security, management, backup and recovery, data availability, and data loss prevention products, was considering novel ways to make relevant content available to its technical...

    • Downloads: 306
  • For Application Development & Delivery Professionals

    Report:Forrsights: Winning Software Strategies

    Unveiling The Software Strategies Of Top-Performing Companies

    During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...

    • Downloads: 97
  • For Application Development & Delivery Professionals

    Report:Meanings Matter: The Semantic Web Enriches Data Management And Fuels Processes

    Semantics is just a fancy word for what things truly mean. Historically, semantics has been the realm of geeky information management specialists. But for business process pros, process integration...

    • Downloads: 446
  • For Application Development & Delivery Professionals

    Report:Enterprise Hadoop: The Emerging Core Of Big Data

    Today's big data challenges require innovative approaches to extreme volumes, velocities, varieties, and variabilities of data for advanced analytics — and enterprises are increasingly turning...

    • Downloads: 1849
  • For Application Development & Delivery Professionals

    Report:Seven Top Integration Trends For 2011 To 2012

    The Need For Speed, Services, And SaaS Is Shaping The Integration Future

    Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

    • Downloads: 1747
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Mobile Applications Will Empower Enterprise Business Processes

    An Empowered Report: Harnessing Mobile Technology For Process Acceleration

    Mobile applications for business use are receiving a great deal of attention from package application software vendors and considerable interest from business process professionals. But other than...

    • Downloads: 1924
  • For Application Development & Delivery Professionals

    Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Vision: The Customer Data Management Playbook

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 680
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The ROI Of Data Warehousing Appliances: Flexibility

    A Total Economic Impact™ Analysis Uncovers Continuing Value Through New Data Applications

    Business process (BP) professionals implement data warehousing (DW) appliances to deliver more powerful analytics more rapidly, inexpensively, and pervasively. Unfortunately, some BP pros push back...

    • Downloads: 698
  • For Application Development & Delivery Professionals

    Report:Time To Get Serious About Mobile Learning

    The mobile landscape is changing daily — new devices and more secure device management platforms, easier accessibility to content from multiple devices, evolving mobile Web standards (e.g.,...

    • Downloads: 734
  • For Application Development & Delivery Professionals

    Report:Trends In ETL Adoption

    This data chart examines ETL adoption trends based on a survey of 173 professionals who have purchased ETL software at their organizations.

    • Downloads: 29
  • For Application Development & Delivery Professionals

    Report:Your Enterprise Data Archiving Strategy

    Data Archiving Is A Flexible Technology That Delivers Many Use Cases

    With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

    • Downloads: 1200
    • Rating:
  • For Application Development & Delivery Professionals

    Report:BI On BI: How To Manage The Performance Of BI Initiatives

    Performance Management: The Business Intelligence Playbook

    Business intelligence (BI) is often defined as processes and technologies to manage business performance, with the ultimate goal of making more informed decisions based on real data, not hunches. But...

    • Downloads: 153
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Data Quality Platform Adoption Trends

    This set of data charts examines data quality platform adoption trends gleaned from recent surveys.

    • Downloads: 10
 
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