Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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48 results in Reports

  • Application Development & Delivery
  • IT Services
  • For Application Development & Delivery Professionals

    Report:Disrupt The Employee Performance Process To Align With Business And Customer Outcomes

    Performance Management: The Human Resource Management Playbook

    The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Historically linked to the annual salary review, performance...

    • Downloads: 141
  • For Application Development & Delivery Professionals

    Report:Update 2011: Are Home Agents Right For Your Contact Center?

    The Challenges And Benefits Of Supporting Work-At-Home Agents

    Forrester identified issues facing contact center infrastructure and operations (I&O) managers in November 2008, when we first published this report. In 2011 with the economy strengthening, they now...

    • Downloads: 424
  • For Application Development & Delivery Professionals

    Report:CDN And Digital Acceleration Vendor Landscape, Q3 2014

    Navigating the landscape of content delivery network (CDN) and digital acceleration services requires answering a long list of questions. Which vendors have infrastructure in the countries and...

    • For Application Development & Delivery Professionals

      Report:Delivering Custom Apps For Competitive Advantage

      Global Firms Assemble Custom Apps To Support Key Processes

      Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...

      • Downloads: 435
    • For Application Development & Delivery Professionals

      Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

      Forrester's 2013 Predictions For Asia Pacific

      2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

      • Downloads: 465
    • For Application Development & Delivery Professionals

      Report:Contact Center Purchase Plans 2011

      Despite Budget Pressures, Infrastructure And Operations Professionals Are Driving A Wide Array Of Contact Center Upgrades

      The uncertain world economic outlook makes firms reluctant to hire new workers. Thus, it's no surprise that infrastructure and operations (I&O) pros are keen to invest in contact center upgrades to...

      • Downloads: 675
    • For Application Development & Delivery Professionals

      Report:IaaS Adoption Trends And Guidelines In Asia Pacific

      Use Cases Are Set To Expand, Along With Business Value

      Infrastructure-as-a-service (IaaS) has steadily emerged as a top cloud workload in Asia Pacific (AP) as organizations have begun to more clearly understand its use cases. While internal IT resistance...

      • Downloads: 236
    • For Application Development & Delivery Professionals

      Report:Which Public Cloud Platforms Offer The Right Configuration Controls?

      Depth Of Control Matters Most To DevOps But Can Hinder Others

      Developers of modern applications value the agility and abstraction that public cloud platforms provide, but there are vast differences in the degree of control and configurability each platform...

      • Downloads: 257
    • For Application Development & Delivery Professionals

      Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

      Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

      • Downloads: 688
    • For Application Development & Delivery Professionals

      Report:Survey Results: How Agile Is Your Organization?

      • Downloads: 51
    • For Application Development & Delivery Professionals

      Report:The Road Ahead For SAP's Business ByDesign

      The Midmarket SaaS ERP App Suite Is Well Positioned For A Variety Of Use Cases

      It's been four years since SAP first unveiled Business ByDesign (ByD), its software-as-a-service (SaaS) enterprise resource planning (ERP) application suite aimed at medium-size companies. Forrester...

      • Downloads: 464
    • For Application Development & Delivery Professionals

      Report:Sizing The Cloud Markets In Asia Pacific

      Understanding Cloud Growth Dynamics Across The Region

      Exploiting cloud computing growth opportunities in Asia Pacific requires insights into future cloud market size, growth dynamics, adoption trends, and demand drivers, all of which vary widely across...

      • Downloads: 1448
    • For Application Development & Delivery Professionals

      Report:Navigate The Future Of CRM In 2013

      The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

      • Downloads: 2783
    • For Application Development & Delivery Professionals

      Report:Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

      Organization: The Digital Experience Delivery Playbook

      Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as...

      • Downloads: 1076
    • For Application Development & Delivery Professionals

      Report:How And Why Customers Choose Public Cloud Platforms

      Fast Delivery Is Just The Beginning

      All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

      • Downloads: 417
    • For Application Development & Delivery Professionals

      Report:The 10 Questions To Help Find The Best-Fit Digital Experience Partner

      Separate The Imposters From The Real Deal For Digital Experience Delivery Services

      The scope of what constitutes a digital agency's capabilities has expanded to the point where it can mean almost anything. For digital experience delivery work, this includes everything from customer...

      • For Application Development & Delivery Professionals

        Report:The State Of Digital Customer Experience Technology, 2013

        Findings From Forrester's Digital Customer Experience Online Survey

        Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

        • Downloads: 877
      • For Application Development & Delivery Professionals

        Report:Customer-Obsessed Firms Need To Unify Their Workforce Strategies

        Serve And Retain Customers More Effectively By Focusing On Skills, Not On Permanent And Contingent Worker Classifications

        Companies have traditionally kept their contingent and permanent workforce strategies separate. Human resources (HR) departments focused on permanent employees —recruiting, hiring, onboarding,...

        • Downloads: 91
      • For Application Development & Delivery Professionals

        Report:The State Of Digital Experience Delivery, 2014

        Benchmarks: The Digital Experience Delivery Playbook

        Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

        • Downloads: 366
      • For Application Development & Delivery Professionals

        Report:Rightsource Your Agile-Lean Ecosystem

        Build/Buy Capabilities: The Agile And Lean Playbook

        Agile and Lean transformations depend to a great extent on cultivating a good sourcing ecosystem. The decisions you make around the partners and providers supporting your transformation and projects...

        • Downloads: 850
      • For Application Development & Delivery Professionals

        Report:Prioritize Retail Technology Management Investments To Stay Competitive

        Retailers expect more industry change in the next five years than they experienced in the last 50. They plan investments in infrastructure and expect to spend more on people, contractors, and...

        • Downloads: 176
      • For Application Development & Delivery Professionals

        Report:Quick Take: Google Cloud Services Gather Steam

        New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

        At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

        • Downloads: 139
      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

        One Size Does Not Fit All Developer Needs

        Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

        • Downloads: 1949
      • For Application Development & Delivery Professionals

        Report:Decide When To Buy, Build, Or Outsource BI

        Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

        • Downloads: 1000
      • For Application Development & Delivery Professionals

        Report:Is It Time To Move Your Contact Center To The Cloud?

        The Growing Maturity Of Cloud Computing Influences More Contact Center Applications Decisions

        Contact center applications that manage real-time interactions have been available as a hosted or cloud service for more than 20 years. Initially, the term used was Centrex ACD, and the technology...

        • Downloads: 793