Peter Wannemacher

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.


Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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36 results in Reports

  • Application Development & Delivery
  • Technology Product Strategies
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2012

    Market Heat Returns After A Prolonged Cooldown

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

    • Downloads: 152
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Market Overview: Business Rules Platforms 2011

    Which Are The Safe And Best Choices Now

    After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...

    • Downloads: 1124
  • For Application Development & Delivery Professionals

    Report:IBM Software's Growth Strategy: Enabling Integration . . . And Integrating Acquisitions

    Over the past 12-18 months, IBM has steadily refined its strategy and messaging for its software business, within the context of its broader Smarter Planet initiatives. Key to IBM's strategy is the...

    • Downloads: 33
  • For Application Development & Delivery Professionals

    Report:Thought Leaders Are Successful Innovators

    Innovation Depends On More Than Product Strategy And Product Marketing

    In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...

    • Downloads: 518
  • For Application Development & Delivery Professionals

    Report:Time To Assign Owners To Your Applications

    Why You Need Product Managers To Supplement Other Roles

    One of the chief obstacles to bridging the business/IT gap is the fact that no one really owns the bridge. While some traditional roles, such as business analyst and project manager, combine business...

    • Downloads: 355
  • For Application Development & Delivery Professionals

    Report:Navigating The Asia Pacific Software-As-A-Service Market

    There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape

    Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing...

    • Downloads: 494
  • For Application Development & Delivery Professionals

    Report:Banking IT In 2023 Updated

    Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026

    Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...

    • Downloads: 1227
  • For Application Development & Delivery Professionals

    Report:TIBCO's Plan To Acquire Proginet Highlights The Growing Importance Of Managed File Transfer

    Enterprise Governance Concerns Drive Increased Demand

    In a move designed to provide enhanced governance capability for B2B data exchanges, TIBCO Software has announced that it intends to acquire Proginet. If approved, this acquisition will give TIBCO...

    • Downloads: 217
  • For Application Development & Delivery Professionals

    Report:IBM To Acquire Sterling Commerce

    A Move That Will Lead To Significant Change In The B2B Market

    In an aggressive move, IBM has taken steps that will lead to major changes in the business-to-business (B2B) integration market. If approved, its proposed acquisition of Sterling Commerce will...

    • Downloads: 489
  • For Application Development & Delivery Professionals

    Report:The Essential Product Manager/Marketer Role In SaaS Innovation

    Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem; SaaS...

    • Downloads: 567
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Turkey

    This document provides an overview of cloud computing in Turkey for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 23
    • Rating:
  • For Application Development & Delivery Professionals

    Report:App Stores: A New Way To Try And Buy ERP

    Business process professionals are starting to see more choices in how they and their organizations can investigate and buy enterprise resource planning (ERP) apps, add-ons, and complementary...

    • Downloads: 437
  • For Application Development & Delivery Professionals

    Report:Evaluating Cisco's Strategy: How Many Market Adjacencies Are Too Many?

    This document provides vendor strategists with an evaluation of Cisco's corporate restructuring announcement. Cisco's vision is explained and its network-centric offerings are analyzed. Additionally,...

    • Downloads: 15
  • For Application Development & Delivery Professionals

    Report:Thriving In A Highly Dynamic Market: Partner Opportunities In Asia Pacific

    This document provides an overview of partner opportunities in Asia Pacific for vendor strategists. IT market forces, public sector investments, cloud computing, and the industrialization of IT are...

    • Downloads: 8
  • For Application Development & Delivery Professionals

    Report:Case Study: Atlassian Creates An Innovation Culture That Produces Results

    Atlassian is a company with big ambitions. It uses its innovation culture to drive change and corporate growth in markets where the commoditizing powers of open source software are causing...

    • Downloads: 408
  • For Application Development & Delivery Professionals

    Report:Forrsights: The Software Market In Transformation, 2011 And Beyond

    Shifting Buying Preferences Lead To New Software Priorities

    As the global information and communications technology market recovers from recession, the software market — the largest IT subsegment — is fueling the growth. More importantly, for the...

    • Downloads: 1226
  • For Application Development & Delivery Professionals

    Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

    New Flexible Business Models Cannibalize Traditional Software Markets

    Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

    • Downloads: 356
  • For Application Development & Delivery Professionals

    Report:App Dev Teams: Consider Playing Around With Serious Games

    War Games Help Top Leaders Build Better Strategies

    An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...

    • Downloads: 166
  • For Application Development & Delivery Professionals

    Report:Tech Vendors Are Only Now Realizing The Full Implications Of SaaS

    Product Management Is At The Center Of Changes To Business Models And Innovation

    Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...

    • Downloads: 609
  • For Application Development & Delivery Professionals

    Report:Symantec's Cloud Strategy: From Utilities To Services

    In multiple recent announcements and company events across Asia Pacific including Japan (APJ), Symantec outlined its strategy for regional (and ultimately global) growth. Not surprisingly, cloud...

    • Downloads: 24
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: South Africa

    This document provides an overview of cloud computing in South Africa for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and...

    • Downloads: 29
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Tech Marketers Pursue Antiquated Marketing Strategies

    Other Industries Have Moved Beyond Product Marketing And Lead Generation

    Compared with other industries, B2B technology industry companies treat marketing as an opportunity to sell new products and services to new customers. For these vendors, the product is the axis...

    • Downloads: 521
  • For Application Development & Delivery Professionals

    Report:Tech Industry Labs Provide Critical Innovation Support

    At Each End Of The Innovation Process, You Need A Different Kind Of Lab

    In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:The Power Of Predictions

    Case Studies In CRM Next Best Action

    Many business process pros have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance customer experiences. Best practices for customer...

    • Downloads: 1286
    • Rating:
 
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