Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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15 results in Reports

  • Application Development & Delivery
  • Technology Product Strategies
  • For Application Development & Delivery Professionals

    Report:Empowered Customers Demand Greater Attention Through Online Service

    2011 Will Challenge The Status Quo Of eBusiness Online Customer Service

    Organizations strive to differentiate themselves by delivering an outstanding customer service experience. However, customer expectations are rising dramatically. Customers today are increasingly...

    • Downloads: 319
  • For Application Development & Delivery Professionals

    Report:SOA Plays An Important Role In A Telco Merger

    EE Uses SOA To Unify Business Operations Across Three Separate Brands

    Service-oriented architecture (SOA) strategies continue to add significant value in the industry. EE, a UK digital telecommunications company formed by merging the UK operations of T-Mobile and...

    • Downloads: 139
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Market Overview: Business Rules Platforms 2011

    Which Are The Safe And Best Choices Now

    After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...

    • Downloads: 1215
  • For Application Development & Delivery Professionals

    Report:App Dev Teams: Consider Playing Around With Serious Games

    War Games Help Top Leaders Build Better Strategies

    An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Evaluating Cisco's Strategy: How Many Market Adjacencies Are Too Many?

    This document provides vendor strategists with an evaluation of Cisco's corporate restructuring announcement. Cisco's vision is explained and its network-centric offerings are analyzed. Additionally,...

    • Downloads: 18
  • For Application Development & Delivery Professionals

    Report:CRM And eCommerce Converge In A World Of Multiple Touchpoints

    Welcome To The Era Of Agile Commerce

    Traditional ways of describing multichannel commerce no longer work, because customers don't interact with companies from a channel perspective. Customers now use a rapidly evolving set of devices as...

    • Downloads: 1077
  • For Application Development & Delivery Professionals

    Report:Forrsights: The Software Market In Transformation, 2011 And Beyond

    Shifting Buying Preferences Lead To New Software Priorities

    As the global information and communications technology market recovers from recession, the software market — the largest IT subsegment — is fueling the growth. More importantly, for the...

    • Downloads: 1269
  • For Application Development & Delivery Professionals

    Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

    New Flexible Business Models Cannibalize Traditional Software Markets

    Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

    • Downloads: 429
  • For Application Development & Delivery Professionals

    Report:App Stores: A New Way To Try And Buy ERP

    Business process professionals are starting to see more choices in how they and their organizations can investigate and buy enterprise resource planning (ERP) apps, add-ons, and complementary...

    • Downloads: 469
  • For Application Development & Delivery Professionals

    Report:Team In Trouble? Roll The Dice And Try A Serious Game

    Serious Games Let Players Try Out Radically New Strategies

    For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...

    • Downloads: 234
  • For Application Development & Delivery Professionals

    Report:The Power Of Predictions

    Case Studies In CRM Next Best Action

    Many business process pros have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance customer experiences. Best practices for customer...

    • Downloads: 1386
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2012

    Market Heat Returns After A Prolonged Cooldown

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

    • Downloads: 404
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Play Around With New Techniques For Requirements Collection

    Use Serious Games To Generate New Insights About Your Customer

    One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

    • Downloads: 483
  • For Application Development & Delivery Professionals

    Report:Banking IT In 2023 Updated

    Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026

    Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...

    • Downloads: 1380
  • For Application Development & Delivery Professionals

    Report:Navigating The Asia Pacific Software-As-A-Service Market

    There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape

    Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing...

    • Downloads: 537