About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.
Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.
Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.
Market Heat Returns After A Prolonged Cooldown
Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. The results indicate a growing market: We counted nearly 20% more deals in 2012 than in 2011 among firms that...

Which Are The Safe And Best Choices Now
After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...
Over the past 12-18 months, IBM has steadily refined its strategy and messaging for its software business, within the context of its broader Smarter Planet initiatives. Key to IBM's strategy is the...
Innovation Depends On More Than Product Strategy And Product Marketing
In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...
Why You Need Product Managers To Supplement Other Roles
One of the chief obstacles to bridging the business/IT gap is the fact that no one really owns the bridge. While some traditional roles, such as business analyst and project manager, combine business...
There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape
Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing...
Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026
Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...
Enterprise Governance Concerns Drive Increased Demand
In a move designed to provide enhanced governance capability for B2B data exchanges, TIBCO Software has announced that it intends to acquire Proginet. If approved, this acquisition will give TIBCO...
A Move That Will Lead To Significant Change In The B2B Market
In an aggressive move, IBM has taken steps that will lead to major changes in the business-to-business (B2B) integration market. If approved, its proposed acquisition of Sterling Commerce will...
Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem; SaaS...
This document provides an overview of cloud computing in Turkey for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

Business process professionals are starting to see more choices in how they and their organizations can investigate and buy enterprise resource planning (ERP) apps, add-ons, and complementary...
This document provides vendor strategists with an evaluation of Cisco's corporate restructuring announcement. Cisco's vision is explained and its network-centric offerings are analyzed. Additionally,...
This document provides an overview of partner opportunities in Asia Pacific for vendor strategists. IT market forces, public sector investments, cloud computing, and the industrialization of IT are...
Atlassian is a company with big ambitions. It uses its innovation culture to drive change and corporate growth in markets where the commoditizing powers of open source software are causing...
Shifting Buying Preferences Lead To New Software Priorities
As the global information and communications technology market recovers from recession, the software market — the largest IT subsegment — is fueling the growth. More importantly, for the...
New Flexible Business Models Cannibalize Traditional Software Markets
Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...
War Games Help Top Leaders Build Better Strategies
An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...
Product Management Is At The Center Of Changes To Business Models And Innovation
Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...
In multiple recent announcements and company events across Asia Pacific including Japan (APJ), Symantec outlined its strategy for regional (and ultimately global) growth. Not surprisingly, cloud...
This document provides an overview of cloud computing in South Africa for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and...
This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

Other Industries Have Moved Beyond Product Marketing And Lead Generation
Compared with other industries, B2B technology industry companies treat marketing as an opportunity to sell new products and services to new customers. For these vendors, the product is the axis...
At Each End Of The Innovation Process, You Need A Different Kind Of Lab
In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...
Case Studies In CRM Next Best Action
Many business process pros have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance customer experiences. Best practices for customer...
