Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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18 results in Reports

  • Application Development & Delivery
  • Mike Gualtieri
  • For Application Development & Delivery Professionals

    Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

    Market Overview: Business Rules Platforms In 2013

    The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

    • Downloads: 391
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Flex Your Customer Data Muscle: Do You Have What It Takes?

    Assessment: The Customer Data Management Playbook

    Customer data management (CDM) is no longer a boring, backwater capability. It is a foundation for and fundamental to success in the age of the customer. What are your firm's CDM capabilities? That's...

    • Downloads: 112
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Nail Your Next-Gen Customer Data Management Strategy

    Strategic Plan: The Customer Data Management Playbook

    Rookies make the mistake of thinking that customer data is just about customer relationship management (CRM) or just about transaction history. Not so — customer data is the lifeblood of your...

    • Downloads: 329
  • For Application Development & Delivery Professionals

    Report:Customer Engagement Can't Begin Without A Next-Gen Customer Data Management Platform

    Executive Overview: The Customer Data Management Playbook

    Are you doing everything possible to profit from the explosion of customer data? Most firms aren't. They struggle with the proliferation of data silos, an avalanche of big data, the demand for...

    • Downloads: 521
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Embrace App Internet Architecture To Win In The Next Era Of Computing

    The Multidevice World Demands A New Application Architecture

    The rapid growth of smartphones and tablets is fueling a dramatic shift in the way people use software — a shift away from PC and web apps and toward smart-device apps. These new apps deliver...

    • Downloads: 1005
  • For Application Development & Delivery Professionals

    Report:Augment DevOps With NoOps

    DevOps Is Good, But Cloud Computing Will Usher In NoOps

    Development + operations = DevOps. DevOps denotes better communication and collaboration between application development professionals and infrastructure and operations (I&O) professionals. DevOps...

    • Downloads: 672
  • For Application Development & Delivery Professionals

    Report:The Future Of Business Rules Platforms

    Customers Are Moving To Event And Decision Management

    Business rules platforms are a mature technology for automating decision and policy logic and for managing fast changes to that logic to keep up with business changes. Now customers are seeking more:...

    • Downloads: 868
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Brings Demand For Elastic Application Platforms

    EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits

    Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...

    • Downloads: 1236
  • For Application Development & Delivery Professionals

    Report:Digital Experience Strategy: Follow These Three Mega Rules To Beat The Competition In 2012

    Application Development Professionals Must Become Experience Creators

    Ultimately, customers don't judge you based on how well you gather business requirements, choose development technologies, manage projects, or march through the development process — they judge...

    • Downloads: 935
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013

    Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right...

    • Downloads: 3728
    • Comments: 3
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 771
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Predictive Apps Are The Next Big Thing In Customer Engagement

    Leverage Big Data And Predictive Analytics To Supercharge Innovation And Disrupt Your Competitors

    The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls "predictive apps." Predictive apps leverage big data...

    • Downloads: 1175
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Vision: The Customer Data Management Playbook

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 1386
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

    • Downloads: 3305
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2013

    Although enterprise data warehouse (EDW) is a mature technology, vendors continue to innovate and enhance its real-time analytics, distributed in-memory, advanced compression, and scalable appliance...

    • Downloads: 637
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:CIO Perspectives On App Dev: We Need New Approaches To Deliver Applications Faster

    Many CIOs are on the hot seat to innovate by delivering increasingly critical applications more quickly. To keep up with the accelerated pace of business, CIOs and application development and...

    • Downloads: 704
  • For Application Development & Delivery Professionals

    Report:Market Overview: Business Rules Platforms 2011

    Which Are The Safe And Best Choices Now

    After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...

    • Downloads: 1214
  • For Application Development & Delivery Professionals

    Report:Self-Assessment Tool For Customer Data Management Capabilities

    Forrester recommends using the customer data management self-assessment tool to prepare to prioritize effort and investment in customer data management capabilities. The tool allows you to...

    • Downloads: 30
    • Rating: