Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2176

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter

Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational,...

• Downloads: 953

For eBusiness & Channel Strategy Professionals

Report:How Canadian Banking Customers Use Different Channels

ABMs And The Web Are Now The Two Most Commonly Used Channels

Just as it has in other countries, the rise of online banking has changed the way Canadians conduct banking activities. Automated banking machines (ABMs) are the most widely used banking channel on a...

• Downloads: 579

For eBusiness & Channel Strategy Professionals

Report:How US Banking Customers Use Different Channels

The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines...

• Downloads: 1323

For eBusiness & Channel Strategy Professionals

Report:The US Home Insurance Buyer's Journey

Phone Is The Dominant Channel For Research And Applications

More than 100 million US online adults own home insurance, and one in 10 applies for a new policy each year. The phone is the most popular research channel, although roughly one-third of researchers...

• Downloads: 522

For eBusiness & Channel Strategy Professionals

Report:The US Life Insurance Buyer's Journey

Most Buyers Research On The Web Or In Person; Few Apply Online

Half of US adults own life insurance, and roughly 25 million apply for a new policy each year. The Web has recently overtaken agents as the most commonly used channel among US life insurance...

• Downloads: 878

For eBusiness & Channel Strategy Professionals

Report:The US Auto Insurance Buyer's Journey

The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research,...

• Downloads: 851

For eBusiness & Channel Strategy Professionals

Report:The State Of US Small Business Banking

Nearly Two-Thirds Of Small Businesses Use The Web For Financial Transactions

There are more than 25 million small businesses — firms with fewer than 500 employees — in the US, and more than one in 10 US online consumers is a small business owner. The recession has...

• Downloads: 675

For eBusiness & Channel Strategy Professionals

Report:US Millionaires Use Multiple Channels To Interact With Their Financial Advisors

Satisfaction Rises With Range Of Channels Used — Not Just Contact Frequency

Four in five US millionaires have financial advisors, and they use a variety of channels to communicate with them: three or more, on average, in the past year. Phone and in-person are the most widely...

• Downloads: 531

For eBusiness & Channel Strategy Professionals

Report:What Consumers Want When Enrolling In 401(k)s

Recent Applicants Favor Online Research Tools And Automatic Enrollment

More than 70 million US adults — around one-third of the adult population — currently have a 401(k) account or workplace retirement savings plan. Although growth in 401(k) ownership has...

• Downloads: 132