Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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3 results in Reports

  • Peter Wannemacher
  • Consumer Electronics & Technology
  • Technology Product Strategies
  • For eBusiness & Channel Strategy Professionals

    Report:The US Life Insurance Buyer's Journey

    Most Buyers Research On The Web Or In Person; Few Apply Online

    Half of US adults own life insurance, and roughly 25 million apply for a new policy each year. The Web has recently overtaken agents as the most commonly used channel among US life insurance...

    • Downloads: 929
  • For eBusiness & Channel Strategy Professionals

    Report:The US Auto Insurance Buyer's Journey

    The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

    Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research,...

    • Downloads: 892
    • Comments: 1
  • For eBusiness & Channel Strategy Professionals

    Report:What Consumers Want When Enrolling In 401(k)s

    Recent Applicants Favor Online Research Tools And Automatic Enrollment

    More than 70 million US adults — around one-third of the adult population — currently have a 401(k) account or workplace retirement savings plan. Although growth in 401(k) ownership has...

    • Downloads: 142