Phil Murphy

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Phil serves Application Development & Delivery Professionals by helping them streamline and modernize their application portfolios and transition their application strategies, organizational structures, and sourcing approaches for the age of the customer (AoC). AoC represents the cumulative effect of today's hottest business technology (BT) trends — mobile, customer experience, cloud, and big data. AoC forces will drive BT professionals to rationalize, modernize, and better manage their application portfolios to help business leaders thrive in this new, highly competitive, and customer-focused landscape.

Phil's research is targeted at application professionals, but it also draws substantial interest from enterprise architects, CIOs, and other BT professionals.

Previous Work Experience

Phil's IT career began in 1982 and he has held positions with: the Commonwealth of Massachusetts (consultant); Boston University (application developer); and Cullinet Software, where he developed commercial ERP applications and consulted with Cullinet's customer base before being promoted to MIS director. When CA bought Cullinet in 1989, Phil joined insurance company startup Arbella Mutual Insurance as director of applications, working with a management team to create an IT department and implement its initial applications/operating environment. In 1992, Phil accepted a director-level position with the National Council on Compensation Insurance (NCCI), where he directed a team that developed and distributed commercial software, implemented packaged financial applications, and rolled out the nation's first Internet-based information service to the worker's compensation insurance industry. Phil held the top management position in NCCI's $26 million Y2K program office — leveraging offshore programming resources to remediate applications and onsite staff to execute Y2K testing, effectively creating a round-the-clock remediation process.

Phil joined Giga Information Group in 1997 as an industry analyst, covering the Y2K phenomenon, and he was promoted to the position of managing director of research for its e-practices group in 2000. Since Forrester bought Giga in 2003, Phil has been bringing his broad technical and managerial experience to bear on application and IT management topics that concern Forrester's diverse client base.

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5 results in Reports

  • Kate Leggett
  • Management & Organization
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    Vision: The CRM Playbook

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 721
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    Customer service is a cornerstone of a company's customer experience strategy. Delivering good customer service has quantifiable benefits measured in decreased operational costs, increased repurchase...

    • Downloads: 375
  • For Application Development & Delivery Professionals

    Report:How To Calculate The Cost Of Customer Service To Drive Improvements

    Measuring the actual cost of your customer service operations over the different communication channels that you support is difficult. Business process pros supporting customer service operations can...

    • Downloads: 523
  • For Application Development & Delivery Professionals

    Report:Implement Effective Customer Service Metrics

    Benchmarks: The Contact Centers For Customer Service Playbook

    This report outlines the method for defining metrics as part Forrester's solution for application development and delivery (AD&D) executives looking to implement customer service metrics. This report...

    • Downloads: 898
  • For Application Development & Delivery Professionals

    Report:Better Governance Leads To Better Customer Service — Yes, Really!

    Processes: The Contact Centers For Customer Service Playbook

    Companies struggle to deliver reproducible, effective, and personalized customer service in line with customer expectations and company cost constraints. This leads to increased customer...

    • Downloads: 250