Why Read This
Enterprises continue to struggle under increasing volumes of varying types of content. Historically, content and collaboration (C&C) professionals have taken a product-specific approach to their enterprise content management (ECM) strategies: document management for office docs, web content management for online content, records management for corporate records, and so on. However, enterprises increasingly need to support multiple content types in different ways. They don't necessarily need a single ECM vendor that supports all content types. Instead, when developing a content strategy, they should consider persuasive, transactional, and foundational content functionality to support specific business use cases.