Forrester

Why Read This Report

Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually doesn't happen on the fly. Customer experience professionals will maximize the value of this collaborative process when they systematically prep workshop logistics and develop facilitation skills that will engage customers, employees, and partners in meaningful conversations. This report details the logistics required for planning a stress-free co-creation workshop and outlines the skills required for orchestrating a productive session.