Forrester

DESCRIPTION

Mobile is becoming the new face of engagement. By 2016, smartphones and tablets will put power in the pockets of a billion business application buyers and/or users. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP application. Rather, mobile is the manifestation of a much broader shift to new systems of engagement. According to Forrester's Technology Marketing Navigator surveys, 38% of enterprise C-suite executives already access vendor websites through a smartphone while 28% use a tablet. Almost half of IT professionals and 37% of CIOs access business and technology information websites on their tablets. B2B tech marketers' content management strategy must now include mobile platforms as a routine delivery channel. Innovative marketers will create unique mobile content to take advantage of the opportunities offered by the platforms to drive new revenues and enhance the customer experience to ensure renewed business in the future.

Agenda:

• Mobile Becomes The Content Channel Of Choice For Tech Buyers
• Your Content Management Strategy Must Now Include Mobile Platforms
• Leveraging Mobile Content To Increase Awareness And Engagement
• Satisfying Mobility-Related Informational Needs Of Existing Customers