For Marketing Leadership Professionals

Integrate Social Into Your Marketing RaDaR

    Why Read This Report

    Nearly every marketer uses social media today, but too few use it well. Most marketers treat social as something special and unique, leading them either to separate it completely from the rest of their marketing efforts or to ask social to carry an entire marketing program on its own. But this "social exceptionalism" is more likely to yield failure than success. To unlock the value of social marketing, you'll need to effectively integrate social into your established marketing plan — and the marketing RaDaR model holds the key. This report of our social marketing playbook lays out Forrester's vision for how social tactics can supply reach and depth and relationships to your marketing plan.
    US $ 499
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.

    TABLE OF CONTENTS

    • Social Is Now Part Of (Almost) Every Marketing Plan
    • "Social Exceptionalism" Is The Problem
    • Social Reach Tactics Create Discovery
    • Social Depth Tactics Facilitate Exploration
    • Social Relationship Tactics Foster Engagement
    • RECOMMENDATIONS

      Use The "POST" Method To Create Great Social Marketing Programs
    • Supplemental Material
    • Related Research Documents