Why Read This
2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work to do more with lower budgets, differentiate their product offerings, and reach out to new and promising market segments. Here are Forrester's predictions of what technology marketers will do in 2009.
Tags: B2B eCommerce, B2B Marketing, Cloud Computing, Decision Making, eCommerce, Enterprise Collaboration, Enterprise Web 2.0, Green Marketing, Information Management, Infrastructure Architectures, Innovation, Innovation Networks, IT Infrastructure & Operations, Tech Sector Economics, Technology Product Strategies