Why Read This
2009 was the year that many consumer brands (and our clients) began to think seriously about engaging with their customers on cell phones. Media companies were already doing so. Our clients moved beyond one-off tactics to begin creating strategies for developing, funding, and rolling out mobile services. In 2010, we'll see consumer brands continue to add depth in terms of offerings and reach to the more holistic mobile strategies they began work on in 2009. They will continue to be hampered by too little funding in an economy struggling to recover but will dedicate more resources in 2010 than in 2009.
Tags: Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Consumer Mobility, Customer Experience Management, eCommerce, Emerging Media, Emerging Methods, Mobile Advertising, Mobile eCommerce, Mobile Marketing, Mobile Web, Multichannel Customer Experience