Why Read This
The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls "predictive apps." Predictive apps leverage big data predictive analytics to provide the right functionality and the right content on the right device at just the right moment for the right person — an individual person, not a target, niche, or segment. This report introduces predictive apps and advises application development and delivery (AD&D) professionals on how to prepare for this new model of predictive apps — an era that will take digital disruption to its most logical and necessary extreme: a world of hyperindividual experience.
Tags: Analytics Applications, Big Data, Business Intelligence, Customer Analytics, Customer Intelligence, Data Management, Data Warehousing, Information Management, Marketing & Strategy, Predictive Analytics, Technology