Why Read This
Firms continue to invest massive amounts of money and time into improving their business processes. Why? Because of the imperative to optimize their business operations for their markets, even as their markets shift with changing customer expectations and the accelerating drumbeat of competition. The pull away from structured processes to more ad hoc and exception management, with a higher degree of process flexibility, as well as the need to support mobile solutions, are the core drivers of the current business process management (BPM) landscape. BPM is charging toward a market opportunity of $6.6 billion and will be the basis of the next generation of packaged apps. This BPM landscape report lays out the path to the future state and describes the impact of this shifting landscape on business, customers, and partners.