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For eBusiness & Channel Strategy Professionals

Preparing For New Competitors In The Mobile Game Console Market

February 25, 2009

By Julie A. Ask with Jay Horwitz, Dan Wilkos, Seth Fowler

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Why Read This Report

Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console market is more competitive than ever before. This competition will drive the industry to consider a number of factors that it has so far ignored or poorly implemented. Chief among these factors are appealing to a wider audience of nonstereotypical gamers like females, adults, and those from lower-income households and taking advantage of the technological innovations of connectivity.
Tags: Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, eCommerce, Game Platforms, Gaming, Media & Entertainment, Mobile Channel for Consumers, Mobile Entertainment, Online Gaming, Pricing Strategies, Product & Solutions Strategies, Technology Product Strategies
US $ 499
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TABLE OF CONTENTS

  • The Game Is Changing For Mobile Consoles
  • Tapping Into Demographics Is Key To Long-Term Success
  • New Competitors And Mobile Capabilities Mark A Change In The Sector

  • RECOMMENDATIONS

    The Winning Platform Must Make Use Of Expanded Audiences And Technology
  • Related Research Documents
 
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