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For Customer Experience Professionals

Presidential Candidate Sites Fail Usability

Forrester Applied Its Web Site Review To Obama And McCain Sites

August 28, 2008

By Bruce Temkin with Moira Dorsey, Steven Geller

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Why Read This Report

Forrester evaluated the usability of the Obama and McCain presidential campaign sites using an abridged version of its Web Site Review methodology. The results were not great: Both sites failed a majority of the criteria we evaluated. Interestingly, both sites failed to display their privacy and security policies — a problem with a known solution and one that we highlighted as a result of our reviews of candidates' Web sites late last year. Customer experience professionals responsible for these sites should start fixing this and other problems with known solutions.
Tags: Brand & Product Web Sites, Customer Experience Management, eCommerce, Expert Reviews, Government, Interactive Marketing Strategy and Process, Usability Testing, Web Design & Usability
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TABLE OF CONTENTS

  • Presidential Candidates' Sites Fail Forrester's Web Site Review

  • RECOMMENDATIONS

    Candidates Should Start Fixing Their Sites
  • Related Research Documents
 
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