The Client's Challenge

This retailer was interested in using social media as a way to further engage with consumers to ultimately increase awareness and loyalty. The retailer developed a widget at considerable expense with its agency to disappointing results, but wanted to continue experimenting with the technology. This retailer needed an objective assessment of the widget landscape, data-driven consumer insight, and potential partners and vendors.

Forrester's Solution

As an independent, objective third-party with rigorous proprietary data on the attitudes and behaviors of consumers, Forrester delivered target customer profiles, best practices, and recommendations following two major steps:

1. Target customer analysis. Created Social Technographics® profiles, representing the online activities and behaviors of the retailer’s target customers



2. Best practices and recommendations
• Conducted a detailed assessment of the widget landscape across industries
• Provided vendor, technology, and strategy recommendations
• Identified the best and worst practices for creating, deploying and measuring widgets