Persona Creation Workshop

Companies that develop and use personas, such as Ford Motor Company, Microsoft, Reuters, and Staples, report benefits that include a better understanding of customers, shorter design cycles, and improved product quality. This is because personas represent "the user" as a real human with a name, face, motivations, and goals — a simple, surprisingly powerful aid for decision-makers.

Forrester's Persona Creation Workshop shows you and your team how to create and use personas through an intensive two-day training session for online marketers, designers, and leaders of design teams and firms. At this hands-on Workshop, you learn how valid personas are created, how to spot a flawed persona, and where to find vendors that create high-value personas. You also participate in action-oriented discussions with Forrester analysts and peers. After two days of training, you leave with the insight and skills to help your company create and use personas to meet its business objectives.

At Forrester's Persona Creation Workshop, you and your team:

• See examples of state-of-the-art personas.
• Learn best practices for creating personas.
• Practice translating user research into personas.
• Find out how top practitioners get maximum value from their personas.

This Workshop is designed for directors/VPs of marketing or IT, as well as eBusiness decision-makers who hire, manage, or approve the work of online designers and design firms.

Attendees who have benefited from past Persona Creation Workshops include professionals from:

• Major banking and insurance firms.
• Multinational automotive manufacturers.
• Regional and international transportation providers.

Learn about our other Customer Experience Workshops

Find out about our hands-on Customer Experience Reviews