Web Site Review

Objectively assess Web site usability, and identify interface flaws that may be stopping your users from reaching their goals

Forrester has completed more than 1,000 Web Site Reviews — sometimes called "expert reviews" or "scenario reviews" — to help companies uncover design flaws and to find best practices across industries. This type of evaluation can be much faster and more cost-effective than many other approaches.

The Web Site Review Program provides you with an action-oriented, research-based assessment of your B2C or B2B Web site, extranet, or intranet — as well as the opportunity to review your competitors' sites.

Informed by your description of your site's business objectives and target audience, Forrester analysts conduct a comprehensive examination of the site that helps you understand what interface flaws prevent customers from accomplishing their goals.

Based on a thorough review and Forrester's extensive qualitative and quantitative research, each Web Site Review provides:

  • An objective evaluation of your site's usability.
    While conducting the review, Forrester analysts put themselves in the position of the user and attempt to accomplish specific goals. As each analyst navigates the site, he or she finds known user experience flaws in the interface and identifies content and functionality that need improvement.

  • Prioritized, real-world recommendations focused on improving the user experience.
    Once analysts have evaluated the usability of the site's features and functions, Forrester provides you with a targeted assessment of your site by identifying flaws and making recommendations. Suggestions for improvements can range from adding critical product details to redesigning the overall structure.

  • A cost-effective and quick assessment of user experience flaws.
    Identify user interface elements that may be preventing users from accomplishing their goals — and your business from accomplishing its goals.


Real-World Examples

A select group of Web Site Review customers includes:

  • Best Buy
  • Whirlpool
  • Group Health Inc.
  • Jostens
  • BECU

itemLearn more about the Web Site Review program (PDF)

 

 

Frequently Asked Questions

What is the Web Site Review methodology?

What deliverables are part of the Web Site Review?

What is the Web Site Review process and timeline?


What Clients Are Saying
"If you are trying to identify opportunities for improvement, the Forrester review gives you something you will never get from a customer."
  — eCommerce director, financial services


"Forrester is an independent third party that has no internal political biases. The review provides us with good information about things we're not even looking at and forces us to structure what's good and bad about a site. From that point alone, it's valuable. It's most valuable in that it helps us get done what needs to be done."
  — Site manager, leading US manufacturer

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