How can I build the most effective Direct Marketing strategy?
	Maturity assessment of the direct marketing organization Integrated marketing readiness evaluation Formal reviews of existing direct marketing programs including: Email Marketing Reviews Inbound Marketing Reviews Customized best practices analysis Strategy and visioning: Enterprise Marketing Management Database Marketing Management Marketing Technology & Vendor Selection

As a Direct Marketing professional, you are faced with establishing and maintaining a best-in-class direct marketing organization. As you strive to hire the right team and set the right priorities, you must successfully navigate:

• Consumer attitudes and behaviors toward direct marketing efforts
• Competitors who constantly raise the bar for communication
• Assessing and optimizing multichannel interactions
• Evolving marketing technologies and providers
• Organizational hurdles in securing budget and support for projects

Consider these challenges presented by consumers:

• Sixty-eight percent of consumers say there are too many ads in the media today.
• Only 10% think email is a good way to find out about products and services.
• On average, online consumers receive 102 unwanted email messages per week.

Forrester helps Direct Marketing professionals prioritize these key challenges and delivers recommendations for improving the effectiveness of the direct marketing organization.

Forrester Consulting Can Help You Overcome Challenges And Achieve Your Goals

Our insight, expert analysis, and role-specific guidance equip you to benchmark, assess, and plan a winning direct marketing strategy through:

• Strengthening your direct marketing capabilities
• Assessing your email marketing program
• Assessing your inbound marketing program
• Defining and implementing a winning technology road map
• Finding marketing and technology service partners
• Socializing your direct marketing strategy at your organization

Forrester's Direct Marketing analysts are experts in direct marketing technologies and providers and can help develop a strategy for your marketing organization.