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Asia Pacific Technographics was launched in 2006 to meet the needs of our global clients who required comparability across countries to benchmark and prioritize growth opportunities. Our research covers the more mature markets of Australia, Japan, and South Korea as well as the emerging markets of China and India. Technographics is designed by research professionals for marketing and strategy professionals, providing high-quality representative data and insights on the digital lives of consumers that drive more effective planning, strategy, and execution. Forrester's global Consumer Technographics service is built on more than a decade of experience in designing, fielding, and analyzing quantitative studies focused on consumers and the impact of technology on consumer behavior. Technographics research examines technology adoption and how technology changes the way consumers spend their time, find information, and purchase and use products and services across industries. |
Countries
Asia Pacific Consumer Technographics surveys consumers in the following countries:
- Japan
- South Korea
- Urban China (Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Xian, Wuhan)
- Urban India (Mumbai, New Delhi, Kolkata, Bangalore, Chennai)
- Australia
Industries
Our research provides insight into technology's impact on consumers and how technology is reshaping consumer behavior across industries, including:
- Consumer technology
- Financial services
- Internet access and usage
- Marketing and media
- Retail
- Travel
Featured Data Chart
Technographics® Insight: Global Media Consumption
Technographics Consumer Profile Builder
Gain access to high-quality data on your custom-defined target audiences. The Consumer Profile Builder offers:
- Social Technographics Profile: Know how your target audience uses social computing today to recommend the strategy and campaign elements that will drive the highest returns on your marketing investments.
- Mobile Technographics Profile: Understand your target audience's mobile activities to leverage this emerging channel with the right strategy to reach and serve consumers while minimizing risk.
- Consumer Technographics Profile: Profile and segment your target audience's orientation toward technology and their primary motivation, so you can lead with the right value proposition that will drive adoption of your tech products and services.
Learn more about the Technographics Consumer Profile Builder »
Contact Us
Find out more on how Forrester's Consumer Data products and services can help you succeed.
Contact us at +1 617.613.6055, or email us at data@forrester.com.
Data Products
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