How Clients Use Technographics®

Gain Insight Into Technology's Impact On Consumers

Forrester clients across a range of roles and industries use Technographics every day to gain quantitative insights on consumers in order to make better business decisions. Technographics is the authoritative source for understanding the digital lives of consumers today and capturing the early trends that will shape markets tomorrow. Whether for research, planning, product development, sales, or marketing, Technographics can deliver the intelligence you need to succeed in your role.

Technographics videos View these short videos to learn more about specific ways Technographics has helped people like you:

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Analyze your technology-driven opportunities

  • Analyze emerging consumer behavior to see disruptive market shifts
  • Analyze markets to optimize eBusiness products and channel investment

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Segment and profile your customers and prospects

  • Create detailed segmentations to target high-value groups
  • Profile segments to understand their wants, needs, and characteristics

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Size and track your Internet, mobile, and offline markets

  • Size online, mobile, and interactive markets to aid business planning
  • Present the historical trends line to ensure accurate sizing

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Benchmark your competition

  • Benchmark the competition to support ad sales and marketing
  • Benchmark competitive brands to establish business priorities

For which of the following business activities do you use Consumer Technographics data?

Consumer profiling and market sizing most common uses of AP/LA data
Base: 81 Consumer Technographics clients
Source: Technographics® client survey, 2008

Contact Us

Find out more on how Forrester's Consumer Data products and services can help you succeed.

Contact us at +1 617.613.6055, or email us at data@forrester.com.


Data Products

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Data Insights Toolbox