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North American Technographics is the foundation for our global consumer research and is the largest and longest-running survey of consumers, second to only the US Census. Technographics is designed by research professionals for marketing and strategy professionals, providing high-quality representative data and insights on the digital lives of consumers that drive more effective planning, strategy and execution. Forrester's global Consumer Technographics service is built on more than a decade of experience in designing, fielding, and analyzing quantitative studies focused on consumers and the impact of technology on consumer behavior. Technographics research examines technology adoption and how technology changes the way that consumers spend their time, find information, and purchase and use products and services across industries. |
Populations Surveyed
- US and Canadian total population (online and offline)
- US and Canadian online population
- US affluent ($1 million-plus investable assets)
- US youth (ages 12 to 17)
- U.S. Hispanics and Hispanic Youth (ages 13 to 17)
Industries
Our research provides insight into technology's impact on consumers and how technology is reshaping consumer behavior across industries, including:
- Automotive
- Customer experience
- Consumer technology
- Financial services
- Healthcare and pharma
- Media and marketing
- Retail
- Travel
Featured Data Chart
Hispanic Social Technographics® Revealed
Technographics Consumer Profile Builder
Gain access to high-quality data on your custom-defined target audiences. The Consumer Profile Builder offers:
- Social Technographics Profile: Know how your target audience uses social computing today to recommend the strategy and campaign elements that will drive the highest returns on your marketing investments.
- Mobile Technographics Profile: Understand your target audience's mobile activities to leverage this emerging channel with the right strategy to reach and serve consumers while minimizing risk.
- Consumer Technographics Profile: Profile and segment your target audience's orientation toward technology and their primary motivation, so you can lead with the right value proposition that will drive adoption of your tech products and services.
Learn more about the Technographics Consumer Profile Builder »
Contact Us
Find out more on how Forrester's Consumer Data products and services can help you succeed.
Contact us at +1 617.613.6055, or email us at data@forrester.com.
Data Products
Learn about our other Technographics services: