Forrester Consumer Technographics® Omnibus Surveys are a fast, inexpensive way to ask proprietary questions and get answers to your current marketing and market research questions from a representative sample of online consumers. Forrester's clients use Omnibus surveys for a wide range of research needs including testing new concepts, gauging market demand, tracking brand health, and for gathering competitive insights. In addition to receiving answers to your custom questions, you will also receive responses to a set of Forrester-sponsored questions.

The Forrester Technographics team can also provide fast and affordable qualitative insights to complement and extend quantitative research. Our online consumer research community is up and running and includes more than 500 members who are representative of the US online population. This research community can be leveraged before and after quantitative studies to add color and dimension to your research and ensure you are getting the richest insights.

New for 2011! The Q3 Online Omnibus Benchmark Recontact gives you the opportunity to ask proprietary questions to 10,000 consumers who completed Forrester's Online Benchmark Survey. Your custom questions will be appended to a rich data set that explores broad patterns in US consumers' behavior and attitudes across multiple topics.

2011 Omnibus Survey Schedule

Methodology	Deadline to Submit Questions	Survey in Field	Data Delivered to Clients	Sample Size
Q1 US Online Omnibus	2/18/2011	2/21 – 3/11	3/25/2011	5,000
Q2 US Online Omnibus	5/13/2011	5/16 – 6/3	6/17/2011	5,000
Q3 US Online Omnibus Benchmark Recontact	8/19/2011	8/22 – 9/9	9/23/2011	10,000
Q4 US Online Omnibus	11/4/2011	11/7 – 11/25	12/9/2011	5,000

Please contact us at data@forrester.com if you have questions or require assistance.

The Omnibus Process

Forrester helps you refine your questions to ensure you get the best results, conducts the survey, and delivers valid data. Here's how the process works:

• Purchase and submit your draft questions by the deadline (see the 2011 schedule above).
• The Forrester Technographics® team will work with you to make any necessary edits or suggestions.
• Forrester fields the survey to a representative sample of consumers and then collects and cleans the data.
• You receive the results of your proprietary questions as well as responses to the Forrester-sponsored questions.

For an additional investment, we can also analyze the results and build and deliver a presentation with key findings.

Omnibus Deliverables

If you are already a Forrester Technographics® client

• You receive a data set delivered in SPSS format, including your proprietary questions and Forrester-sponsored questions (additional database formats are available upon request).
• You receive an Excel spreadsheet with crosstabs of your questions by standard demographics.
• And, your data advisor will be available to provide custom data cuts using your proprietary questions and the Forrester-sponsored questions.
• New for 2011! Our Q3 Online Omnibus Benchmark Recontact will allow you to append this data to Forrester's Online Benchmark Survey.

If you are not a Forrester Technographics® client

• You receive a data set delivered in SPSS format, including your proprietary questions and Forrester-sponsored questions (additional database formats are available upon request).
• You receive an Excel spreadsheet with crosstabs of your questions by standard demographics.
• New for 2011! Our Q3 Online Omnibus Benchmark Recontact will allow you to append your custom questions to Forrester's Online Benchmark Survey data for an additional fee.

Additional Offerings

Our data advisors and analysts can summarize and analyze the results of your proprietary questions including, but not limited to, the following:

• Custom analysis of your data can be presented in person, on a conference call with a PowerPoint presentation, or as a spreadsheet with relevant data cuts. After you submit your final questions and before the data is received, Forrester conducts a 1-hour preparatory phone call with you. At this time, you and the Forrester analyst decide on the depth of analysis, timeline, and deliverables.
• Coding of open-ended responses into discrete categorical variables for quantitative analysis.
• Longitudinal analysis of your questions.
• Industry insights and best-practices.