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For Marketing Leadership Professionals

Profiling US Online Mobile Consumers

A Technographics® Data Essentials Document

August 12, 2010

By Jacqueline Anderson with Reineke Reitsma, Charles S. Golvin, Julie A. Ask, Erica Sorensen

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Why Read This Report

Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their willingness to interact with companies via their mobile devices. Gen Yers (ages 18 to 30) are the most active mobile users and are also the most open to interacting with companies: More than one-third are willing to receive SMS messages from companies. This document examines the mobile behaviors of online consumers as drawn from our first annual North American Technographics® Consumer Technology Online Benchmark Recontact Survey, Q2 2010 (US) and helps market researchers understand which consumer segments are most open to more advanced mobile services.
Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Brands, Consumer Mobile Devices, eCommerce, Mobile Channel for Consumers

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TABLE OF CONTENTS

  • Mobile Phone Adoption Surpasses PCs
    • US Consumers Continue To Explore The Mobile Space
  • Supplemental Material
 
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