Forrester

Why Read This Report

Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools. But that's shortsighted. You should put more of your budget online in these countries, not less, because the minority of the population that is online is both highly attractive and much easier to reach online than through traditional channels. This brief report helps marketers make the case for increasing their interactive budgets in emerging countries, and advises them on how to get the best out of that budget.