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The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools — like tradeshows — make calls to reach wider audiences through traditional marketing activities problematic. On the other hand, current requirements — the drive to do more with less — have created the (almost) perfect storm for social media. New social trends and tools provide new opportunities for technology marketers. The challenge is how to use them effectively.
Innovative tech marketers are reaching their audiences virtually — through virtual events. Virtual events are not the same as virtual worlds; and they are not Web conferencing. Virtual events are a rich, interactive and multifaceted marketing tool — as complex (and daunting) as they are valuable. Fortunately, new virtual events platforms can help tech marketers reach new audiences effectively — if the events are done right.
This teleconference discusses trends in the effectiveness of events and the increasing use of virtual events on the part of technology B2B marketers, as well as the role that these new tools play in informing buyers' purchasing decisions.
The discussion also includes best practices and recommendations about the best way to plan and run a virtual event, including time tables, major milestones, and with specific focus on the way best to reach a global audience with specific target markets.
Agenda:
Vendors mentioned: CA, Citrix Systems, Digitell, Forterra Systems, George P. Johnson, IBM, iCohere, IMASTE, InXpo, Linden Labs (Second Life), ON24, Planview, Quest Software, Sun Microsystems, and Unisfair
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Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.As AI continues to advance at an unprecedented pace, the ethical and regulatory implications surrounding its applications is top of mind. While regulators are trying to keep pace with innovations, enterprises must play offense and defense with existing regulations to continue to develop their AI competencies. In this session, Forrester analysts discuss the emerging diaspora of regulations globally — and particularly the role that litigation will play when regulations are missing!Key takeaways: Explore the regulatory landscape under which AI advancements are taking place in the US, Europe, and across the world.Understand how enterprises use existing regulations to develop their AI competencies while balancing the potential for emerging regulations.Learn how litigation will play an important role until regulations have been rolled out.Target audience level: all levels
In recent years, mainstream financial institutions like BNY Mellon, DBS Bank, and Fidelity have entered the digital asset space to serve retail and institutional clients, driving demand for secure asset custody. However, this is still a nascent industry, and financial institutions must carefully navigate many technical and procedural challenges.Key takeaways:Understand the key tech supporting digital asset custody.Learn the core capabilities of representative digital asset custody providers.Learn early good practices for integrating digital asset custody solutions.Target audience level: intermediate
This webinar explains current trends in the customer service space and how these trends are influencing the customer service vendor landscape. We discuss the results of Forrester’s latest customer-focused Wave and how to use the Wave when evaluating and selecting a customer service solution.Key takeaways:Understand high-level trends influencing the customer service vendor landscape.Explore a list of the key players in the customer service space.Learn how to maximize Forrester’s research and resources, particularly the recent customer service Wave, to identify the right platform for your organization.Target audience level: intermediateVendors mentioned: Creatio, Freshworks, Microsoft, Oracle, Pegasystems, Salesforce, SAP, ServiceNow, SugarCRM, Verint, Zendesk, & Zoho
Enterprises must modernize their applications assets to avoid paying the many costs of technical debt. But relatively few enterprises are able to navigate the challenge entirely on their own. The Forrester Wave™: Applications Modernization And Migration Services, Q1 2024, describes a market on the verge of a tsunami of change driven by generative AI (genAI). Application modernization has become the new frontier of application management services (AMS), with existing outsourcing relationships often serving as a springboard to modernization engagements — but the same supplier that excels in AMS may not be the ideal partner for modernization.Key takeaways:Hear about how leading application modernization services providers are differentiating themselves and delivering customer value.Learn how genAI and other forms of automation are revolutionizing application modernization services.Explore how modernization services are being priced and delivered to achieve the greatest possible business impact.Target audience level: intermediate
Confused about secure access service edge (SASE), Zero Trust edge (ZTE), and security service edge (SSE)? The two most popular analysts of the modern era break down the differences, help you choose a vendor, and finally unite networking and security!Key takeaways:Understand the differences between SASE, ZTE, and SSE.Learn how to choose the architecture and vendor that is right for your organization.Target audience level: intermediateVendors: Broadcom, Cisco Systems, Cloudflare, Forcepoint, Fortinet, iBoss, Lookout, Netskope, Microsoft, Palo Alto Networks, Skyhigh Security, Zscaler
It’s a make-or-break moment for procurement in 2024. Enterprises small and large are building a challenging strategy and roadmap that anchors sustainability in all relevant processes throughout the organization. Procurement functions are creating transparency around the environmental, social, and corporate governance (ESG) dimensions of the supply chain by monitoring all relationships with suppliers and partners across the value chain.Key takeaways:Learn how procurement plays a very important role in moving the hands of the environmental sustainability clock. CEOs are empowering their CPOs and procurement teams to rally active support from their suppliers to address the Scope 3 emissions.Explore how enterprises will work with, support, and guide their suppliers as they make quantifiable steps on ESG.Learn how digital enablement of ESG within procurement mandates integrated solutions connected to the IT landscape.Discover that sustainability, including environmental aspects and human rights, workplace safety, fair pay etc., is in the spotlight and will be the subject of an increasing number of regulations enacted by governments worldwide.Learn how sustainability transformation is a marathon — requiring stamina, holistic thinking, and an ecosystem that is actively and fully integrated — and not a sprint. Target audience level: intermediate