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For Marketing Leadership Professionals

Reaching Consumers Who Will Help Product Development – A Social Computing Report

Where And Who Are Those Key Social Media Users That Can Help You Deliver New Killer Products And Services?

October 21, 2009

By Paul Jackson with J. P. Gownder, Laura Wiramihardja

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Why Read This Report

Having established a need or desire to engage with a consumer community to help product and service development, how do you find, target, and engage the appropriate people? Locating the right channels, forums, and communities is not hard, but this should depend on the level of input that you are looking for, at what stage of development you are, and how open you can be with those consumers. Deriving a persona from your available data will provide a quick, lower-risk assessment of to whom you should be talking; don't assume that Creators will automatically be the best users with which to engage.
Tags: Brand Tactics, Co-Creation, Consumer Electronics & Technology, Customer Experience Management, Interactive Marketing Strategy and Process, Personas & Scenarios, Social Computing, Social Marketing, Social Media, Web 2.0, Web Design & Usability
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TABLE OF CONTENTS

  • Getting To The Right Social Media Audience Is Crucial

  • RECOMMENDATIONS

    Don't Treat Product Development In The Same Way As Social Media Marketing
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