Forrester

For Customer Insights Professionals

Report:Past, Present, And Future Of Market Research

Current Trends Shape Future Market Research Environment In Europe

Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady...

• Downloads: 847

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Downloads: 1011

For Customer Insights Professionals

Report:The Opportunities And Challenges Of Mobile Research

Mobile Research Adds "Anytime, Anywhere" To The Research Mix

Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

• Downloads: 771

For Customer Insights Professionals

Report:Predictions 2011: What Will Happen In Market Research

Major Changes Are In Store For The Market Research Profession

Until a couple of years ago, the market research department was the only department that proactively collected data from customers and prospects and broadcast it into the organization, but now data...

• Downloads: 898

For Customer Insights Professionals

Report:Predictions 2010: What Will Happen In Market Research

Ten Trends That Will Shape Consumer Market Research In 2010

Like so many people, market researchers have been through a lot in the past year. They saw their workload change significantly in 2009 because of an increased need for information, with higher...

• Downloads: 819

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Product Strategists' Segmentation Best Practices

In most companies, the development of a customer segmentation is the responsibility of the market research department. A good segmentation is used by the whole organization and especially guides...

• Downloads: 675

For Marketing Leadership Professionals

Report:A Market Researcher's Introduction To Owned, Paid, And Earned Media

The terms "owned media," "paid media," and "earned media" have become very popular in the marketing space today. Marketers need to understand the benefits of each medium and how to identify the role...

• Downloads: 709

For Customer Insights Professionals

Report:Predictions 2012: What Will Happen In Market Research

Market Insights Professionals' Agenda Topics For 2012 Include Emerging Methods, Insights Delivery, And Collaboration

The market research profession has gone through significant change in the past few years, and Forrester predicts that more is yet to come. In fact, market insights professionals will face some...

• Downloads: 661

For Customer Insights Professionals

Report:The Marketing Of Market Research: Successful Communication Builds Influence

One of the biggest challenges that market researchers face is to show the added value of market research to the company and to gain influence at the executive level. To increase visibility, market...

• Downloads: 600

For Customer Insights Professionals

Report:The Marketing Of Market Research: Prioritization Of Work

Market researchers deal with a constant stream of requests from multiple departments and internal clients, which often results in too much to do in too little time. In such an environment, it's easy...

• Downloads: 575

For Marketing Leadership Professionals

Report:Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

• Downloads: 443

For Customer Insights Professionals

Report:A Market Insights Professional's Introduction To Competitive Strategy In The Age Of The Customer

Disruption is coming — is your company ready? Organizations need to realize that their customers want things faster, better, cheaper, and with a higher degree of service, and technology makes...

• Downloads: 485

For Customer Insights Professionals

Report:A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa (the...

• Downloads: 324

For Customer Experience Professionals

Report:Case Study: Philips Uses eLearning To Communicate The Benefits Of Net Promoter

Partnership With Jellyvision Lab Leads To An Engaging Training Module

One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

• Downloads: 256
• Rating:

For Customer Insights Professionals

Report:The Impact Of The Recession On Market Research Professionals' Workload

To better understand how the recession has changed market researchers' lives in the past year, we've conducted a survey of Forrester's Research Panel For Market Research Professionals about workload,...

• Downloads: 162

For Customer Insights Professionals

Report:Market Insights Professionals Should Assess Their Firm's Intelligent Enterprise Readiness

Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and customer intelligence functions and in time have them...

• Downloads: 173

For Customer Insights Professionals

Report:What Needs To Happen In Market Research In 2013

Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

• Downloads: 190

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 65

For Marketing Leadership Professionals

Report:US Young Professionals: A Demographic Overview

North American Technographics®

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Downloads: 65

For Marketing Leadership Professionals

Report:Exploring The Social Technographics Ladder: Conversationalists

North American Consumer Technographics®

Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on a...

• Downloads: 43

For Marketing Leadership Professionals

Report:Segmenting Chinese Mobile Phone Users

A Technographics® Data Essentials Document

Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

• Downloads: 27