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This is the Vision report in The Channel Partner Loyalty Playbook.

For Sales Enablement Professionals

Reinforcing Channel Partner Bonds In the Era of The Cloud

August 16, 2012

By Tim Harmon with Bradford J. Holmes, Eric Hsieh

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Why Read This Report

The channel partner ecosystem is undergoing a massive upheaval, largely as a result of rapidly evolving cloud computing engagement and delivery models, and will go through several tectonic shifts before settling out. Amid these changes, it is apparent that the classic methods of cultivating and measuring partner loyalty are no longer sufficient or effective. One result in particular of this transformation is that partners are placing greater value on your enablement programs, your systems, and your accessibility, not just your financial incentives. Cultivating partner loyalty today is a complex, multifaceted endeavor, one that warrants a new vision incorporating new approaches to partner enablement.
Tags: Cloud Computing, Infrastructure Architectures, IT Infrastructure & Operations, Marketing & Strategy, Tech Partners & Channels, Technology, Technology Product Strategies, Vendor Alliances & Partnerships
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TABLE OF CONTENTS

  • Partner Loyalty Is Up For Grabs
  • Programming For Loyalty
  • Related Research Documents
 
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