Reinvent Security Awareness To Engage The Human Firewall

Security organizations need a fresh approach to user training and awareness programs. With new social and cloud technologies that render traditional controls irrelevant and changing threats that capitalize on user weakness, security organizations are now incredibly reliant on the workforce to identify potential vulnerabilities and protect the company. Current awareness efforts, however, tend to fall on deaf ears, failing to engage the intended audience and change risky user behavior. In this webinar, Forrester presents recent research findings on how security leaders can tackle this initiative from a new perspective, incorporating marketing best practices that ultimately leave a lasting impression and change the culture of the organization.

Agenda:

• Why is security awareness so important today, and why aren't current initiatives working?
• What are the key components of a successful security awareness campaign?
• What can security leaders learn from marketing professionals in developing effective messaging?
• Where should security leaders start, and how can they move from awareness to true behavioral change?