Forrester

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...

• Downloads: 680
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For Marketing Leadership Professionals

Tool:Communities Dominate Marketers' Emerging Media Plans

For Marketing Leadership Professionals

Report:The Growing Significance Of Digital Music Collections

The growing availability of cloud-based on-demand streaming services has led many to wonder whether people will continue to own and augment music collections. The timelier issue, however, is how...

• Downloads: 380

For Application Development & Delivery Professionals

Tool:What Emotions Should Your Mobile App Engender?

For Marketing Leadership Professionals

Report:The Global Social Imperative

Targeting Your Social Media Marketing Programs By Country And Language

The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

• Downloads: 696
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For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For Marketing Leadership Professionals

Report:The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to consumers...

• Downloads: 1103

For CMO Professionals

Report:Why Google TV Is Bigger Than You Think

How TV Will Finally Become Interactive, At Scale

Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google...

• Downloads: 1512

For CMO Professionals

Report:Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

• Downloads: 1332
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For Customer Experience Professionals

Tool:Most Consumers Would Pay The Same Or Less For A Video Visit

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.

• Downloads: 10

For Marketing Leadership Professionals

Report:Introduction To Conjoint Analysis For Consumer Product Strategists

Design Products Using Feature Tradeoff Simulation

We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

• Downloads: 403

For eBusiness & Channel Strategy Professionals

Tool:European Online Adults Still Typically Close The Deal In The Shop

For eBusiness & Channel Strategy Professionals

Report:Online Retailing In Australia 2011: Marketing, Merchandising, And Customer Service

Despite the momentum in Australian online retail, the sector is still quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just prioritize...

• Downloads: 260

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)

Forrester conducted an online survey fielded in April and May 2012 of 58,068 US and 5,635 Canadian online adults ages 18 to 88. For results based on randomly chosen samples of these sizes (N = 58,068...

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q4 2010

Forrester Research conducted an online survey in October and November 2010 of 5,897 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai,...

For eBusiness & Channel Strategy Professionals

Report:Consumers Share Changes In Shopping Habits As A Result Of The Economic Downturn

Forrester Technographics Digital Consumer Community Report, February 2012

The economic recession has turned consumers into savvy bargain hunters. Now more than ever, they are on the lookout for the best deals and lowest prices they can find. Forrester conducted qualitative...

• Downloads: 10

For CMO Professionals

Report:3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...

• Downloads: 502

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada)

Forrester conducted an online survey fielded in July 2011 of 64,515 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 64,515), there is 95%...

For eBusiness & Channel Strategy Professionals

Report:Segmenting Buyers: Introducing Super Buyers, Connected Traditionalists, And Traditionalists

A Technographics® Data Essentials Report

For US consumers, the shopping experience has moved beyond the in-store experience and involves multiple other channels. Online shopping now accounts for a significant part of consumers' wallet share...

• Downloads: 109

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: PC Adoption Among US Hispanics

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

• Downloads: 2

For Marketing Leadership Professionals

Tool:It's Not Just Mac Owners Who Want An iPad